My read is not so much "if we say this is dangerously powerful, it will make people want to buy our product", but rather that there is a significant segment of AI researchers for whom x-risk, AI alignment, etc. is a deal-breaker issue. And so the Sam Altmans of the world have to treat these concerns as serious to attract and retain talent. See for example OpenAI's pledge to dedicate 20% of their compute to safety res…
Yeah I just don't buy that it would somehow help AI companies for everyone to be existentially afraid of their technology. It seems much more reasonable to think that they really believe the things they're saying, than that it's some kind of 4d chess. Additionally Dario has just been really accurate with his predictions so far. For instance in early 2025 he predicted that nearly 100% of code would be written with AI…
It makes more sense if one breaks that "everyone" into subgroups. A good first-pass split would be "investors" versus "everyone else."
From their perspective: Rich Investor Alice rushing over with bags of money because of FOMO >>> Random Person Bob suffers anxiety reading the news.
One can hone it a bit more by thinking about how it helps them gain access to politicians, media that's always willing to spread their quotes, and even just getting CEO Carol's name out there.