Hacker News Board Hacker News, browsed like a classic message board
Live data from Hacker News

OpenAI ad partner now selling ChatGPT ad placements based on “prompt relevance”

adweek.com

Post reply on HN
Print view View original

141–150 of 177 posts

Re: OpenAI ad partner now selling ChatGPT ad placements based on “prompt relevance”

#141

Post by coro_1 »

mikepurvis wrote: post #115

FWIW, I've gone to ChatGPT multiple times with a specific intent to buy, like "hey I need a thing like X or Y, but with quality Z too" and sometimes it just hallucinates things that appear never to have existed, other times it comes up with real items, but the links it gives me to buy them lead nowhere, so I end up just googling the name of it and buying it that way (examples: computer monitor, power bar, USB charge…

Clicking on any picture itself should present an frame on the right with a bunch of options.

Re: OpenAI ad partner now selling ChatGPT ad placements based on “prompt relevance”

#142

Post by morgengold »

It's not so easy for them to integrate ads. I happily use LLMs to help me find the best product. As long as it really delivers on that. If I realize the results are manipulated by ads, i'll stop using it. Or I'll switch to a competitor LLM which does a better job. It would be a problem, if we had only one player in the market. But there are a few. And they need to be careful to not skrew their reputation. LLMs have a fundamental aspect baked into them. Namely the final goal of giving you "the truth" about a subject. This is an inherent problem for ads or any other kind of manipulation.

Re: OpenAI ad partner now selling ChatGPT ad placements based on “prompt relevance”

#143

Post by gib444 »

tokioyoyo wrote: post #121
qsera wrote: post #97

Ads? Where we are going, we won't need Ads. People seem to be missing the fact that businesses won't need ads anymore. It would be like pharmas gifting doctors and practitioners to prescribe their products. Those are not Ads. With LLMs the every business can do it. People "consult" LLMs like they used to "consult" doctors and thus would be forced to obey what ever it suggest. Just like right now people are forced to…

You'll have free LLMs with baked in ads, or subscription-based LLMs. Most will go for the former.

Of course they will when the subscription changes what you've paid for daily/weekly and it just gets much more expensive each month. That's a sensible rejection of being messed around

Re: OpenAI ad partner now selling ChatGPT ad placements based on “prompt relevance”

#144

Post by close04 »

grey-area wrote: post #129
mikepurvis wrote: post #115

FWIW, I've gone to ChatGPT multiple times with a specific intent to buy, like "hey I need a thing like X or Y, but with quality Z too" and sometimes it just hallucinates things that appear never to have existed, other times it comes up with real items, but the links it gives me to buy them lead nowhere, so I end up just googling the name of it and buying it that way (examples: computer monitor, power bar, USB charge…

Why do you still trust the output for any other questions?

Gell-Mann amnesia.

https://en.wiktionary.org/wiki/Gell-Mann_Amnesia_effect

Re: OpenAI ad partner now selling ChatGPT ad placements based on “prompt relevance”

#145

Post by sally_glance »

morgengold wrote: post #142

It's not so easy for them to integrate ads. I happily use LLMs to help me find the best product. As long as it really delivers on that. If I realize the results are manipulated by ads, i'll stop using it. Or I'll switch to a competitor LLM which does a better job. It would be a problem, if we had only one player in the market. But there are a few. And they need to be careful to not skrew their reputation. LLMs have a…

How are Chatbot UIs different from search engines? Just look how that turned out... Yeah we have Kagi and DDG, but quality, completeness of results (for most topics) and cost still drives most people to Google.

Switching is maybe feasible for those who have the resources, but the majority will be stuck with large providers. They establish quasi-monopolies, then monetize (with ads). It's the sad cycle of commerce.

Re: OpenAI ad partner now selling ChatGPT ad placements based on “prompt relevance”

#146

Post by ensocode »

sally_glance wrote: post #145
morgengold wrote: post #142

It's not so easy for them to integrate ads. I happily use LLMs to help me find the best product. As long as it really delivers on that. If I realize the results are manipulated by ads, i'll stop using it. Or I'll switch to a competitor LLM which does a better job. It would be a problem, if we had only one player in the market. But there are a few. And they need to be careful to not skrew their reputation. LLMs have a…

How are Chatbot UIs different from search engines? Just look how that turned out... Yeah we have Kagi and DDG, but quality, completeness of results (for most topics) and cost still drives most people to Google. Switching is maybe feasible for those who have the resources, but the majority will be stuck with large providers. They establish quasi-monopolies, then monetize (with ads). It's the sad cycle of commerce.

Second this. Just because you're aware doesn't mean everyone else even realizes they're talking to a SalesmanGPT.

Re: OpenAI ad partner now selling ChatGPT ad placements based on “prompt relevance”

#147

Post by pjc50 »

mikepurvis wrote: post #115

FWIW, I've gone to ChatGPT multiple times with a specific intent to buy, like "hey I need a thing like X or Y, but with quality Z too" and sometimes it just hallucinates things that appear never to have existed, other times it comes up with real items, but the links it gives me to buy them lead nowhere, so I end up just googling the name of it and buying it that way (examples: computer monitor, power bar, USB charge…

> I would guess that ChatGPT has left at least $100 on the table

Man, this thing is going to be so lucrative when they inject ads into it. Imagine how this is going to combine with the parasocial AI boyfriend/girlfriend people, it's going to be worse than hostess clubs. They'll have to invent whole new categories of nonexistant products for the bots to sell.

Re: OpenAI ad partner now selling ChatGPT ad placements based on “prompt relevance”

#148

Post by johanyc »

jackb4040 wrote: post #3

Didn't they explicitly say the ads wouldn't be made aware of prompt data when they announced them? And if so, how is that not securities fraud?

I don't remember them ever saying that. They did say ads will not affect the response, like the ad in Truman show: https://youtu.be/6U4-KZSoe6g

Re: OpenAI ad partner now selling ChatGPT ad placements based on “prompt relevance”

#149

Post by johanyc »

ipdashc wrote: post #125
cryptoegorophy wrote: post #39

Earlier quoted context omitted.

Look at Google in 2000s. If you travel back in time you would’ve never thought Google would do something like it is doing today. Now pretend you travelled back in time to 2026. You would’ve never thought OpenAI (open source non profit company) would do something crazy that it just did in 2030 or 2040 or where you came from.

> If you travel back in time you would’ve never thought Google would do something like it is doing today. I'm not exactly Google's biggest fan, but what does this refer to? They still just... show ads on search results, no? (Not that most people I know ever see them, thanks to adblockers.) The disclaimers have gotten less prominent, but I think anyone could have expected that. Are there other major things they're doi…

Yeah I'm confused too. Google is pretty much doing the same thing as it did when they started monetizing search.

Re: OpenAI ad partner now selling ChatGPT ad placements based on “prompt relevance”

#150

Post by yalogin »

Llms can be really good shopping assistants, however Amazon has monopolized the shopping flow for majority of the users and even if I am undecided on what to buy it’s just to pick on what is available on Amazon. OpenAI can help with that but Amazon doesn’t allow it. They don’t allow bots scraping their site so OpenAI cannot provide a meaningful shopping experience. Whatever they provide is just ads which are not usually relevant to users.
Post reply on HN