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Most-read tech publications have lost over half their Google traffic since 2024

growtika.com

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Re: Most-read tech publications have lost over half their Google traffic since 2024

#141

Earlier quoted context omitted.

"internet chum" is a good one, it echoes "slop bowl".

"Chumbox" has been a descriptive term since 2015: "A Complete Taxonomy of Internet Chum" (4 June 2015) https://www.theawl.com/2015/06/a-complete-taxonomy-of-intern... > https://en.wikipedia.org/wiki/Chumbox >

Cool Wikipedia read. These (chumboxes) are on our Windows 10 lock screens at work.

Re: Most-read tech publications have lost over half their Google traffic since 2024

#142

If you’ve visited any of these sites recently it’s obvious that part of the issue is that you’re bombarded with pops, ads everywhere, autoplaying video, etc. It’s nauseating and a horrible user experience. If all I’m looking for is straightforward content/info then I’m naturally using the most efficient way to get that content/information and visiting a website is not the most efficient way anymore

Is anyone here actually browsing the internet without ad-blockers? As soon as I accidentally turn them off I am disgusted by the consumerist, snake-oil, sexist, shit-storm that's advertisement.

I run adblock, but it's been not very effective lately. Sites either work around it, or just outright refuse to work.

Re: Most-read tech publications have lost over half their Google traffic since 2024

#143

Earlier quoted context omitted.

If the hardware changes significantly and those sites don't exist in the future wouldn't that mean gemeni would degrade in quality because it has nothing to pull from?

Right, that success story is only because there was "organic" (for lack of a better term) information from an original source. What happens when all information is nth generation AI feedback with all links to the original source lost? Edit: A question from AI/LLM ignorance- Can the source database for an LLM be one-way, in that it does not contain output from itself, or other LLMs? I can imagine a quarantined databas…

One reason why Google made that algorithm to watermark AI output

Re: Most-read tech publications have lost over half their Google traffic since 2024

#144
Raises a few questions:

1. Is there still value in a trusted source of high quality, relevant information existing in an easily accessible place? To me the answer is obviously yes, whether a human writes it or an agent, and also whether a human consumes it or an agent

2. If an agent visits a page, they shouldn't generate ad revenue (I guess they don't? is that true?). Should they just be able to copy the information for free? If the answer to 1. is yes, the answer here should probably be no.

3. Does this completely break the ad revenue model that powers like the whole internet?

4. Does this seriously threaten our ability to maintain a high quality, shared collection of knowledge? What can be done?

Re: Most-read tech publications have lost over half their Google traffic since 2024

#145

The results seem plausible, but it's worth noting that the source of their data (Ahrefs) is just a rough estimate. Given that every publication they examined - including several outside of the tech industry - showed declines, I'd hope they would confirm that it's not an artifact of the estimation process. Ahrefs themselves caution against using their data to make these sorts of conclusions: >While these estimates don…

Conde nast reported in the last few days their Web traffic is massively down too. Other big publishers have reported it themselves too.

The web and SEO are dead.

Re: Most-read tech publications have lost over half their Google traffic since 2024

#146

> NerdWallet is publicly traded (NRDS) and its business depends on converting search visitors into financial product referrals. It went from 25M monthly organic visits to 6.8M, a 73% decline. The above refers to the time until Jan 2026. Here are its financials: Year Total Revenue Operating Expenses Net Income 2025 $836.6 ~$708.0 $48.7 2024 $687.6 $614.7 $30.4 2023 $599.4 $541.8 ($11.8) 2022 $538.9 $518.1 ($10.2) 2021…

They've done a great job capturing their audience into their app. I used to work for one of their top competitors, and they've been decimated.

Re: Most-read tech publications have lost over half their Google traffic since 2024

#147

If you’ve visited any of these sites recently it’s obvious that part of the issue is that you’re bombarded with pops, ads everywhere, autoplaying video, etc. It’s nauseating and a horrible user experience. If all I’m looking for is straightforward content/info then I’m naturally using the most efficient way to get that content/information and visiting a website is not the most efficient way anymore

I have a recurring problem where I can't even read one of my favorite recipe websites (seriouseats.com) from my phone because the series of popups completely blocks the page, and can't be dismissed.

But if I ask Claude or Gemini for a nice version of the recipe, it works perfectly. I think there's a lot of own goals out there.

Re: Most-read tech publications have lost over half their Google traffic since 2024

#148

Many of today's news websites (tech or otherwise) cashed in their goodwill / reputation / page rank to sell ads. The first shoe dropped when news websites realized they weren't generating content fast enough. Hard, in depth journalism takes time, but when people want to know something that happened _today_, they don't want to wait a week for all the facts to come out, and so the major websites started losing traffic…

Why do you think that they are pushing so many ads? It is because they have too much money? Most sites are struggling to pay the few employees they have. Fewer ads aren't going to lead to better reporting. Would you be willing to pay a subscription to the website? Probably not.

Re: Most-read tech publications have lost over half their Google traffic since 2024

#150

Earlier quoted context omitted.

"Chumbox" has been a descriptive term since 2015: "A Complete Taxonomy of Internet Chum" (4 June 2015) https://www.theawl.com/2015/06/a-complete-taxonomy-of-intern... > https://en.wikipedia.org/wiki/Chumbox >

Cool Wikipedia read. These (chumboxes) are on our Windows 10 lock screens at work.

Wait a minute, what? What I read from your comment is that on your work machines the screen savers display ads? I mean, I’d heard Windows was getting bad with the ads, but surely it doesn’t work that way out of the box.
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