Earlier quoted context omitted.
Apple has an even bigger loyalty problem. For them and Microsoft it's arguably good, but it's bad for users, even the loyal ones. It might even be bad for Apple and Microsoft long term.
I'm not saying Apple can't go the way of Microsoft, but if you've used macOS and Windows through the previous 5 years there isn't much of a comparison. Windows has gone from something I tolerated to something I absolutely dislike using. It's so bad that if it wasn't for WSL then I would consider finding a place to work where they didn't force me to use Windows. MacOS on the other hand hasn't really changed. The momen…
Neither OS is empowering me to do what I want to do on my computer anymore. Instead they're constantly nudging me towards doing things Microsoft and Apple want me to do.
Don't you want a Microsoft account? You really should make a Microsoft account. Please make a Microsoft account. We're going to pop up the Microsoft account at you until you say yes. OK, fucker, now you have to make a Microsoft account in order to use your computer.
Sync your stuff to the iCloud! No, really, you're forgetting to use iCloud. Come on, don't you want to use iCloud? We're going to make iCloud the default for saved documents now.
Go ahead and install that app. OK, now go ahead and install it but we're going to warn you that it's from the scary internet. Now, when you install the app, we're going to put a scary dialog if it's not from a developer we're OK with. Now, when you install the app, we're not going to let you even run it until you go into settings and confirm a scary dialog deep in Settings.
I'm not really in the driver's seat anymore. I'm kind of a passenger with limited access to the steering wheel. These are just a few examples but there are plenty of other cases where both Microsoft and Apple are inserting themselves between me and my computer, gatekeeping what I can do on them and treating me like some kind of attacker towards my own computer.