Earlier quoted context omitted.
the wonderful modern world of "everyone must build their personal brand"
The worst thing is that it works. (As a musician) i never invested in a personal brand or taking part in the social media rat race and figured I concentrate on the art / craft over meaningless performance online. Well guess who is getting 0 gigs now because “too few followers/visibility” (or maybe my music just sucks who knows …)
I had a pretty slim linkedin and actually beefed it up after seeing how much weight the execs and higher ups I work with give it. It's really annoying, I actually hate linkedin but basically got forced into using it.