Earlier quoted context omitted.
EU doesn't fine relative to EU profits, it fines relative to global revenue.
You confidently state that EU fines relative to global revenue, but you are wrong. The case linked above is an Italian competition authority, so I'm any case, no EU level calculation. There are various legal bases applicable at EU level (competition, GDPR, ...) so depending on the case which rules are applied varies. But in general these guidelines apply, which explicitly state the basis as follows: https://eur-lex.e…
> most