Be careful what you wish for. Satya Nadella is by most accounts the best person to lead Microsoft, currently the largest software company in the world. "The only problem with Microsoft is they just have no taste," said Steve Jobs. That largely remains true. Jobs called the computer "a bicycle for the mind." It immediately evokes a sense of freedom, magic, and fun. Satya Nadella calls AI "a cognitive amplifier," which…
The funniest part to me: I can't imagine Jobs on a bicycle. Perhaps when he was a small kid, but as far as I know he was notoriously on the jerky side of strongly motorized vehicles.
Which could perfectly align with his vision of the iPod and iPhone as powerful, but closed and restrictive and expensive ecosystems, replacing computers.
> no matter who leads
Then only the next CEO will have a chance to reinject taste into Apple, so it needs to happen at the same time.