The line
must go up.
By a percentage every year.
Compounding.
This was always an obvious outcome.
What the outcome actually happening is indicative of however is that consumers are very very very bad at their job (consuming the best products) and do not have enough rights.
If a customer was entitled to a working product without this kind of deficiency, and we had courts that actually applied punishments to large corporations (instead of unilaterally and without justification, significantly reducing fines to nothing) we wouldn't have this problem. It wouldn't be possible to profit off of this kind of advertising because you would be too busy signing court documents about how you suck at building stuff.
There's only so many human beings who can buy your fridge. There's only so cheap you can build your fridge. There's only so much you can charge for your fridge. But line must go up.
This is simply what it looks like when the people with money and resources decide that a stable and reliable profit is a Failed business.