The main argument of this product is to "capture verifiably real moments". Though I find it interesting (and am quite liking the object), I do not tend to think this is a strong argument for this product: capturing a picture of a unreal picture would make it real (as discussed in this thread), moreover what would prevent any phone manufacturer from integrating the same type of "validation" into their hardware?
https://amateurphotographer.com/latest/photo-news/sony-annou...
It needs a certificate issuance and validation system https://c2pa.org/