Earlier quoted context omitted.
ok. now i remember things better let me rephrase it. matrix was initiated by/inside amdocs. it (given that it was amdocs) was meant to be sold to telecoms to compete with OTT offerings (open source wording, etc - amdocs was adding it to everything back in this timeframe as it was trendy). I was sufficiently "high up" in organization to hear this pitch. For record I said that they (telecoms) won't buy it and I didn't…
> matrix was initiated by/inside amdocs. it was initiated very much by me & the UC team while inside Amdocs. > it (given that it was amdocs) was meant to be sold to telecoms to compete with OTT offerings in the 5-10 year horizon, yes. And indeed eventually (as Element) we have ended up with a bunch of telco customers. However, this was not the immediate goal at the time - it's not like Matrix was created to improve E…
in other words by amdocs.
ericsson starting to sell matrix based solution while amdocs not selling any (or none of traditional amdocs clients like AT&T, Comcast, T-Mobile, etc expressing interest in buying one), it's the definition of "no go" and "no fit" for amdocs. At this timeframe, amdocs could sink tens of millions of dollars into open source project if they thought that they will get some money back. ONAP will be prime example of this.
internal presentation in amdocs that were circulated on VP+ level most definitely talked about scratching immediate business itch for Amdocs. It was talking about how telecoms are upset that OTT messaging killing SMS and profits and that matrix is attempt to give to telecoms something to compete with it. I said that idea that telecoms can get this market back is bananas, but management had shiny new toy to play with and they were excited about it. Hence they allowed it to run till the moment that they saw that no profit can be done there.