To combat LinkedIn spam, I exclusively write wizard-themed LinkedIn posts: https://dungeonengineering.com/i-could-have-cursed-him-inste...
This is fantastic!
Sorry, ahem:
#Inspiring #CastTogether
Sunny days are warm: why LinkedIn rewards mediocrity
141–150 of 405 posts
Re: Sunny days are warm: why LinkedIn rewards mediocrity
#142This reads like it was written by a developer 'who doesn't get marketing'. > Nothing you post there is going to change your career. I can attribute millions of dollars in revenue to LinkedIn, as can a lot of my 'LinkedIn friends' > Doing work that matters might. This is a pre-requisite for winning on LinkedIn. The kind of content that performs best are strong opinions informed by actual expertise. > Go for depth over…
> > Doing work that matters might.
> This is a pre-requisite for winning on LinkedIn. The kind of content that performs best are strong opinions informed by actual expertise.
> > Go for depth over frequency.
> Unfortunately that's not the way marketing works. 95% of your audience is not 'in-market' and ready to buy when they see your content. Sometime over the next 3-5 years they may move into a buying lifecycle, and they are much more likely to trust you, and therefore buy from you, if they've seen your content 1,000x vs a couple of long reads.
Don't you think there's a contradiction or trade-off here?
If you've written about your content 1,000x, you could have spent that time on doing more "work that matters".
Perhaps the "practical impact" is something like `quality-of-work * times-you-share-it`, but let's not pretend optimizing one doesn't take time away from the other.
Re: Sunny days are warm: why LinkedIn rewards mediocrity
#143[flagged]
Some of the actual posts on wikipedia are more outlandish than the parody ones. It's entertaining.
Re: Sunny days are warm: why LinkedIn rewards mediocrity
#144I don't disagree with the fundamentals of the post (most stuff is vapid, not just on LinkedIn but other platforms as well). But I still personally have benefitted the most from LinkedIn for grass roots for my business most recently, https://andrewpwheeler.com/2025/02/20/linkedin-is-the-best-s.... It is higher quality referrals than I ever got from X for example.
Re: Sunny days are warm: why LinkedIn rewards mediocrity
#145This reads like it was written by a developer 'who doesn't get marketing'. > Nothing you post there is going to change your career. I can attribute millions of dollars in revenue to LinkedIn, as can a lot of my 'LinkedIn friends' > Doing work that matters might. This is a pre-requisite for winning on LinkedIn. The kind of content that performs best are strong opinions informed by actual expertise. > Go for depth over…
I am a developer or at least I like to still say that I am. More accurately, I’m a post sales architect who does a combination of helping presales, doing strategy consulting, leading larger cloud implementations focusing on app dev (but I can do almost anything competently related to AWS) and doing smaller one off POCs by myself that combine development and “DevOps”.
All that being said, I’ve done my share of blog posts that are still out on the official AWS blog (former employee) and a couple of “thought pieces” on LinkedIn.
It’s all bullshit and noise and blogvertising. But expected at my level of consulting (staff). I work full time for a consulting company so I don’t have to do the hustle to keep money coming in. But if I do have to find another job, it will be another nice to have like all of the recommendations I collect.
For most developers it won’t change their career. Most companies are just looking for good enough franewirk developers or whether you can reverse a b tree on a whiteboard.
Re: Sunny days are warm: why LinkedIn rewards mediocrity
#146The content that feels so vapid (and unfortunately makes a high percentage of what's on there) are the ones where the post itself is the entire body of work. The Photoshop a quote on the wall types.
But there actually IS good content on LinkedIn. It's professionals doing interesting work and posting about it. One user that springs to mind for me does UX for the automotive industry and posts concepts, designs, and experimentations. Its fun and fascinating to watch. And I think it has much more traction to the folks that matter than any post he could do about what his weekly grocery trip taught him about the creative process.
Maybe put another way, build a content brand and not a personality brand. You can still get meaningful, career changing traction. Or do what this author does and just set up your own small tent miles outside the fairground because that's what makes your soul happy. I love the indie web.
Re: Sunny days are warm: why LinkedIn rewards mediocrity
#147Because LinkedIn makes your employment front and center it encourages status games . The way to understand LinkedIn is no one is actually trying to engage in good faith. Everyone is seeking status points in a game they're playing. And that status depends on their endowment (people they know, institutions they are part of) Status conferred from their boss, their peers, their underlings, people in similar roles - It's…
Yes — I (as somebody who posts to promote my startup) wonder what the true goal is sometimes, as it’s ambiguous.
Certainly target customers and industry peers, but probably recruiters and VCs too.
My interpretation of how a very experienced recruiter once explained it to me is:
It’s “public life” online, and your public persona (in a “The Fall of Public Man” sense), and if you have no presence or a minimal one, when the time comes that you NEED attention (job seeking; shilling your business) you won’t have any listeners due to the algorithm.
Therefore one must constantly be telling the LI gods that they are an active user by posting perfunctory mediocrity.
It’s algorithm-gaming and cosplaying as a table-stakes activity for being “seen” or acknowledged to exist.
Re: Sunny days are warm: why LinkedIn rewards mediocrity
#148Earlier quoted context omitted.
> The kind of content that performs best are strong opinions informed by actual expertise. …and here's what it taught me about B2B sales.
I remember fondly visiting my grandmother in the accounting department of Acme Tool & Die in Cleveland, Ohio. After a snack of her homemade molasses cookies we would gather around the fax machine, carefully sending invoices and unrolling the printed confirmations before filing them away.
How about invoices by telex and payments received by telegraphic transfer to the bank? No cookies though. I'm not sure how the invoicing method or payment channel affect the marketing discussion.
In the case of the shipping company I then worked for the marketing process was somewhat old school and involved pubs.
Re: Sunny days are warm: why LinkedIn rewards mediocrity
#149To combat LinkedIn spam, I exclusively write wizard-themed LinkedIn posts: https://dungeonengineering.com/i-could-have-cursed-him-inste...
I did laugh at loud at "They lift others up. Literally, in my case."
Re: Sunny days are warm: why LinkedIn rewards mediocrity
#150>There’s some decent stuff on there in amongst all the noise. But, for whatever reason, that good stuff gets lost amongst a million posts of washed out nonsense.
That's the problem with all social networks anyway. The algorithm would encourage content that reaches a wider audience, not target niches.
Also add the LinkedIn pods (which is a group of people that will like and comment nonsense on posts to boost), same concept of bots in other social networks.
That said, LinkedIn is still the only social network where I have real people that I know and have done business with.