I can weigh in on this. I run a small information website ( https://allaboutberlin.com ). My traffic has been growing steadily for 7 years, but now its down 30-ish percent year on year. From what I'm hearing, my competitors (and friends) are having it worse. My main mission is to put new information on the internet. It's harder to do this if AI destroys the economics of it. It's also harder without an audience who pr…
- Newsletters. You own your audience and your list is portable and interoperable.
- PWAs with push notifications. Be careful not to overwhelm users with too many messages. Make opt-out options easy to find.
- Door flyers with QR codes. A return to the basics that can still be effective.
- Social media. Still useful, but its reach and engagement seem to be declining.