Earlier quoted context omitted.
Businesses which quietly do the right thing don't make the news.
Even worse, businesses which quietly do the right thing have their lunch eaten by those who don't.
If you assume that purchasing decisions are also affected by scandals -- which would make sense -- then the overall consumer purchasing algorithm could be summarized as "buy whichever brand has existed for the longest period of time without a scandal". So businesses are rewarded for minimizing their scandal rate.
Top story on HN today:
"Since we launched PlasticList, we’ve been heartened to have quite a few food companies reach out and ask for help interpreting their results and tracking down and eliminating their contamination." https://x.com/natfriedman/status/1874884925587087434
Warren Buffet said:
"It takes 20 years to build a reputation and five minutes to ruin it. If you think about that, you'll do things differently."
"Lose money for the firm, and I will be understanding. Lose a shred of reputation for the firm, and I will be ruthless."
And also:
"The stock market is a device for transferring money from the impatient to the patient."
Overall, I think there's a case to be made that doing the right thing is actually the most profitable strategy in the long term. It's not flashy, but it works.