Here's a European perspective that is somewhat pro-Trump, surprising as it may sound. I am Dutch and if someone would come along and promise the following: "We're gonna lower your taxes so you have more money to spend" "We're gonna take a sledge hammer to bloated policies so everything will run smoothly. Then we will build a million houses per year" I would very much consider voting for that person. That said, Trump…
It's simple marketing and if there's something he's good at is that.
Harris was trying to appeal to people's intelligence with complex answers and arguments, they just tuned out and went "lol, weird laugh".