> Is this what the peak ordering experience looks like? Call me old-fashioned, but to me the peak experience is a paper menu to choose from, and a waiter that patiently takes the order. Far prefer that to everyone at the table fiddling on their phones in some weird-ass website or even god forbid custom app.
Many people like being able to see what they are ordering. I've seen people order by pointing to pictures on Yelp instead of using the paper menu. Online menus with pictures of every dish are desired by plenty of customers.
I have a soft spot for cafeteria-style "point to order" systems myself, especially when there's a language barrier. But that does impose a certain industrial feel on an establishment.