I have kids and I'm really bothered by MrBeast. I had to buy goddamn chocolate bars at Walmart because of him. I acknowledge he is creative and driven but the content is such crap, with a few exceptions that my kids point out. But, what's the alternative? For example, I love 3brown1blue videos. But, it is too advanced even for my eleven year old. Mark Rober videos are great, and my kids love them, but he's even insid…
An alternative would be to use YouTube Kids instead of a regular YouTube and to ban MrBeast's channel. Problems solved.
Lot of people critiquing this, but you can't deny the success. I think a lot of the advice is applicable to startups. 1. KPIs, for Beast they are CTR, AVD, AVP, will look different if you are a startup. I am willing to bet he knows his metrics better than >95% of startup founders. Because he is literally hacking/being judged by an algorithm, his KPIs will matter more and can be closely dissected. Startups aren't that…
I’m with you on the management vibes - it doesn’t sound like a culture that I’d enjoy. That’s one of the things I find so interesting about this document: it does feel very honest and unfiltered, and as such it appears to be quite an accurate insight into their culture. And that’s a culture that works if you want to create massive successful viral YouTube videos targeting their audience. How much has that specific ch…
At face value, this is not a culture that would reward risk taking. It's very operations focused. Get x done on day y or you're fired. Maybe they do value risk taking on the creative side?
Mr.Beast is in some big controversies right now, and it's honestly much more interesting than this PDF, I expected to see the "no does not mean no" section in this PDF.
> “I Spent 50 Hours In Ketchup” > In general the more extreme the better. I may be sounding like "get off my lawn" guy right now but should there be some realization that these people are a cultural analogue of if not heroin than at least cigarettes? They are making a good living from making things objectively worse in a society by tickling the base instincts of the addicts. I am not calling for government interventi…
Is it shallow entertainment? Sure. But sometimes you want to eat a soggy kebap and not a Michelin-star gourmet meal, and that's fine too (and I can't stand people who malign what other people enjoy because it's "not pure enough").
Sometimes? Sure. All the time? You'd likely to hurt yourself pretty badly doing that, eventually (and maybe sooner than you'd realize). Nutrition-wise, I think, people starting to understand that. Information-wise, not so much.
Lot of people critiquing this, but you can't deny the success. I think a lot of the advice is applicable to startups. 1. KPIs, for Beast they are CTR, AVD, AVP, will look different if you are a startup. I am willing to bet he knows his metrics better than >95% of startup founders. Because he is literally hacking/being judged by an algorithm, his KPIs will matter more and can be closely dissected. Startups aren't that…
> I think it's important not to micromanage to the extent he is--it's necessary, maybe, for his business
I think it's pretty clear he has figured out how to "master" YouTube better than anyone else ever has by a very wide margin.
So if he doesn't micromanage, how can he teach people how to do something that nobody else has ever figured out how to do?
It's not like people will show up and be good at what he wants. There is no school for this, no "Here's my past experience". None of that matters at his level of success.
This reminds me of how every corporation I've ever seen operates. Why is this strange or interesting?
Other corporations seriously have employee handbooks with sentences like this in? “… instead of starting with his house in the circle that he would live in, we bring it in on a crane 30 seconds into the video. Why? Because who the fuck else on Youtube can do that lol.”
They identified something their customers (viewers) like and the competition can't provide, and play to that unique strength. That's pretty standard, they just give an example instead of obfuscating the principle in management speak.
With some rewording this would be perfect for the USP slide of an investor deck
That's the thing. You have to love that, and that's probably something only people who grew up watching YouTube can feel at a deep level. Generational divides happen like that often.
Bingo. I do not understand the attraction of nearly all YouTube creators and celebrities. I don't get the appeal. All the videos sound the same and have the same stupid looking tag lines to get you to watch them. Outrageous actions for attention are deeply troubling to me. And I'm also SUPER aware that it's because it's not for me. I'm not the target demographic at all, and never will be. At some point you have to re…
Well, one could argue that when you’re over 40 a lot more is actually directed at you because that’s when you’ve got the most money to spend. Cars, properties, services, vacations, kids etc. Everything might start to seem to be out of control, but major products finally start to seem to hit the right spot for your taste and promise that control in some sense.
> “I Spent 50 Hours In Ketchup” > In general the more extreme the better. I may be sounding like "get off my lawn" guy right now but should there be some realization that these people are a cultural analogue of if not heroin than at least cigarettes? They are making a good living from making things objectively worse in a society by tickling the base instincts of the addicts. I am not calling for government interventi…
> I am not calling for government intervention or any of such BS Why is this BS? It wouldn't be unheard of to pass stricter age restriction laws so that at least the kids are not so easily exposed to brain damage. Same thing with the drugs you mentioned.
> Why is this BS?
Because the cure would be way worse than the disease. Both parties don't have my best interest in mind, but only one party has the power to ruin my life. I am not inclined to add to that power any more that it is absolutely necessary. And we're so far beyond that point that any addition at this point is extremely suspect.
So basically: Come up with contrived BS that caters to younger audiences, micromanage anyone who is holding you up, and attempt to game a blackbox algorithm on a site you don't pay for (YouTube) The whole modern social media / influencer sphere seems like a huge bubble that will pop eventually. Google has already started wiping inactive accounts[0] presumably because storage isn't truly infinite or cheap. I imagine Y…
Ever see Dhar Mann brainrot videos? I don't see it going anywhere. It's a big reason why films aren't good anymore. Content producers cater to the intellectual tastes of their respective societies. Long story short, we get what we deserve. Long live Criterion Collection for the handful of us who abstain from mass produced trash.
I, like many people, lamented about the media dumbing us down with lazy, brainless content. What blew my mind was when I read someone online respond to this assertion: “you have it backwards, the media is delivering what the market demands”.
As with most things it’s likely a bit of both. But deep down I suspect it’s mostly the market demanding trash.
Lot of people critiquing this, but you can't deny the success. I think a lot of the advice is applicable to startups. 1. KPIs, for Beast they are CTR, AVD, AVP, will look different if you are a startup. I am willing to bet he knows his metrics better than >95% of startup founders. Because he is literally hacking/being judged by an algorithm, his KPIs will matter more and can be closely dissected. Startups aren't that…
I’m with you on the management vibes - it doesn’t sound like a culture that I’d enjoy. That’s one of the things I find so interesting about this document: it does feel very honest and unfiltered, and as such it appears to be quite an accurate insight into their culture. And that’s a culture that works if you want to create massive successful viral YouTube videos targeting their audience. How much has that specific ch…
That’s one of the most interesting parts of this document. Many people will read it and think “I would never work at a place like that,” and many others would think “that’s exactly the environment I want to work in!”
More startups should be this transparent about their stated/desired culture (even if unintentionally).