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Apple won't roll out AI tech in EU market over regulatory concerns

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Re: Apple won't roll out AI tech in EU market over regulatory concerns

#141

Post by happyopossum »

isodev wrote: post #104
vletal wrote: post #53

I do not get it. If they are really into "private cloud", "your data belongs to you", ... They should be compliant out of the box. This decreases my trust in Apple.

I know right? The DMA resonates closely with what Apple supposedly highlights as their values. It seems they’re not so good after all. For one, I’m happy about Apple Intelligence, like Microsoft Recall it felt kind of creepy.

The DMA has nothing to do with privacy, it’s about fixing platforms to open up. you’re thinking of GDPR or something else.

Re: Apple won't roll out AI tech in EU market over regulatory concerns

#142

Post by MilaM »

al_borland wrote: post #99
spideymans wrote: post #37

Earlier quoted context omitted.

EU will regulate themselves straight out of economic productivity.

My company has been trying to tell my team to be “global” and support the EU for a good 10 years. Every time we even look it’s such a mess that we kick the can down the road and let the people who actually live there deal with it. Their footprint it vastly smaller than what we have in the US, yet seemingly much harder to manage due to all the regulations.

With all the red tape the EU has created, I think it's still better than dealing with 27 completely separate jurisdictions.

Re: Apple won't roll out AI tech in EU market over regulatory concerns

#143

Post by crazygringo »

talldayo wrote: post #125
crazygringo wrote: post #76

Earlier quoted context omitted.

Do you call being hacked with ransomware "surviving"? Or being part of a nefarious botnet "surviving"? Or accidentally installing keyloggers "surviving"?

Given that all three of those things are documented and present threats to Windows and MacOS (as well as iOS and Android), I guess so. Those users seem to "surivive" fine.

I've never heard of ransomware, botnets, or keyloggers on iPhones. I know less about Android, and how much it depends on whether you only install apps from within the Play store or not.

But no, I wouldn't call it "surviving" if you get hit by ransomwhere and have to pay hundreds/thousands of dollars to restore your data, or lose your data.

Re: Apple won't roll out AI tech in EU market over regulatory concerns

#144

Post by switch007 »

spideymans wrote: post #37
tahoeskibum wrote: post #9

There is an old saying: US innovates, China replicates and EU regulates.

EU will regulate themselves straight out of economic productivity.

Ah yes, here we go: if a country does not match the GDP of the USA, they will go bankrupt. Anything but America's GDP and military might means they have failed as a country and have failed their citizens

Re: Apple won't roll out AI tech in EU market over regulatory concerns

#145

Post by [deleted] »

al_borland wrote: post #99
spideymans wrote: post #37

Earlier quoted context omitted.

EU will regulate themselves straight out of economic productivity.

My company has been trying to tell my team to be “global” and support the EU for a good 10 years. Every time we even look it’s such a mess that we kick the can down the road and let the people who actually live there deal with it. Their footprint it vastly smaller than what we have in the US, yet seemingly much harder to manage due to all the regulations.

[deleted]

Re: Apple won't roll out AI tech in EU market over regulatory concerns

#146

Post by alwillis »

Rinzler89 wrote: post #135
alwillis wrote: post #132

Earlier quoted context omitted.

It's not a tantrum; it's Apple saying to EU regulators we can't provide these features securely and privately while also while also making them DMA-compliant. Many Apple Intelligence won't fully rollout until sometime in 2025, so there's time for the EU to decide what they want to do.

> it's Apple saying to EU regulators we can't provide these features securely and privately They can't, or they won't ? Just because they say they can't do something doesn't mean it's true, especially when that something can negatively affect their profits and market share, so then they weaponize it as "think of your security!". Considering Apple's insane wealth and technical expertise, it's definitely possible, they…

The EU accounted for more than $24 billion in revenue last quarter, the most revenue outside of North America. Obviously this isn't something Apple takes lightly.

Take a look at Apple's Private Cloud Compute white paper [1] and explain how Apple's supposed to make it DMA-compliant without sacrificing its security and privacy guarantees. Short answer: they can't without essentially starting over.

EU residents will get all of the other iOS 18 features but not Apple Intelligence and a couple of others. The average EU citizen won't even know anything is missing.

Even for those who are paying attention, they're used to getting tech features long after they're available to the rest of the world.

[1]: https://security.apple.com/blog/private-cloud-compute/

Re: Apple won't roll out AI tech in EU market over regulatory concerns

#147

Post by skybrian »

spideymans wrote: post #30

Over the years, overregulation will continue to lock the EU out of bleeding-edge technologies. Every feature, every website, every innovation that doesn’t launch in the EU further plunges the bloc into technological irrelevance.

This take seems a bit overwrought to me, given that the AI technologies that Apple is launching look more like fun toys that are integrated into the OS.

Maybe less integration will turn out better. Do we need native apps? You can use a website and then cut and paste.

Re: Apple won't roll out AI tech in EU market over regulatory concerns

#148

Post by johnnyanmac »

ppetty wrote: post #118

I’m more surprised that it’s taken this long for a big bad tech company (or companies) to exclude software or hardware releases to the EU. No matter how much of a hit to their (very large) bottom line, Apple or any company should be welcome to skip the EU if they se fit to go that route. I'm not sure Apple’s really out of line to do this either [1] … aybe they’ll never completely pull out of the EU, but if they do ma…

> No matter how much of a hit to their (very large) bottom line, Apple or any company should be welcome to skip the EU if they se fit to go that route

It is a massive hit, though. Not just in Financials over missing millions of users, but in many other indirect ways regarding taxes, overseas relations, resources, and competition. You don't want to just give all that to some competitor who will take the time to bend over backwards for the EU.

SKUs is also a huge manufacturing cost as well. If you've worked in GPU programming you know the sheer hit in performance that branching can cause (without a lot of smart planning). It's the exact same with factories, but on a scale of months instead of seconds.

Re: Apple won't roll out AI tech in EU market over regulatory concerns

#149

Post by someNameIG »

vletal wrote: post #105
al_borland wrote: post #96

Earlier quoted context omitted.

Looking at the DMA, it’s not about security. It’s about opening things up so big tech can’t benefit from their position. https://en.m.wikipedia.org/wiki/Digital_Markets_Act I think a company not being allowed to add features for their customers is a bit silly.

What would be the implication? I do not believe that DMA forces Apple to make iPhone sharing to Windows. How would it reduce "security"?

I think it's not that they have to make it able to screen share with Windows, but allow the same APIs they use to screen share to Mac open to anyone that want's to make a iPhone to Windows/Linux/Android screen sharing app.

Re: Apple won't roll out AI tech in EU market over regulatory concerns

#150

Post by JumpCrisscross »

ankit219 wrote: post #131
dialup_sounds wrote: post #128

Earlier quoted context omitted.

It's pretty easy to see where they're coming from. Apple's approach to AI integration draws a pretty clear line between the part that Apple controls and takes credit/blame for privacy of (i.e. on-device models and their private cloud system) and third-parties that require specific consent to send data to (ChatGPT). If the EU decided that Apple has to allow their whole on-device and private cloud stack to be warning-l…

The problem is not just about interoperability. According to DSA, given Apple is one of the designated companies, they are responsible for security and privacy while DMA mandates that they allow for interoperability when they add functionalities. It's a fundamental conflict and requires trade off. Apple is likely waiting for the current term to be over in november and then deal with the new regime. Vestager is called…

> Apple is likely waiting for the current term to be over

I imagine they need the likes of Mistral to lobby for them. Being locked out of the richest billion people in the world’s phones structurally disadvantages the European AI sector.

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