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I remain skeptical until I see it in action. On the one hand, Apple has a good track record with privacy and keeping things on device. On the other, there was too much ambiguity around this announcement. What is the threshold for running something in the cloud? How is your personal model used across devices - does that mean it briefly moves to the cloud? How does its usage change across guest modes? Even the phrase "…
The name and attempted reappropriation of the term "AI" is going to make SEO a pain in the ass.
1. On-device AI
2. AI using Apple's servers
3. AI using ChatGPT/OpenAI's services (and others in the future)
Number 1 will pass to number 2 if it thinks it requires the extra processing power, but number 3 will only be invoked with explicit user permission.
[Edit: As pointed out below, other providers will be coming eventually.]
Calling it Apple Intelligence seems a bit short sighted to me considering how quickly things are moving in this space. There's a danger that before long, the stuff Apple will take ages to implement into their devices will seem dated compared to the state of the art less encumbered players will be rolling out. I felt that a few times watching them demo image generation and contextual conversations.
It’s a little disappointing that even big companies like Apple jump on OpenAI instead of building their own thing. Diversity seems pretty important with AI.
I remain skeptical until I see it in action. On the one hand, Apple has a good track record with privacy and keeping things on device. On the other, there was too much ambiguity around this announcement. What is the threshold for running something in the cloud? How is your personal model used across devices - does that mean it briefly moves to the cloud? How does its usage change across guest modes? Even the phrase "…
I have only one question: can I turn it off?
It’s a little disappointing that even big companies like Apple jump on OpenAI instead of building their own thing. Diversity seems pretty important with AI.