The article does a decent job of explaining of how Chinese characters work, but it falls short of explaining why. The reason why Chinese continues to use a logographic writing system is due to both tradition and practicality. English has grossly grouped together Chinese as one unified language, when in actuality it is not. In fact, many "dialects" are mutually unintelligible--one speaker cannot understand another spe…
If it is nearly impossible to switch the US from imperial to metric, I cannot imagine what it would take to unify a massive population under a single dialect. I think the answer is measured in generations.
Ask French how they've managed to (almost) eradicate the Occitan and Breton and spread the Parisian dialect as the offical variant of French language throughout the country.