Honestly, bravo at BBC for whoever green-lighted this story. It puts the finger right on where it hurts for small publishers and illustrates Googles new way of thinking. I am sad but also frightened for small creators and those who simply share interesting information once in a while. Google is bulldozing these people away from anywhere near the AI answers or the ten blue links below it. The article didn’t mention it…
This was inevitable. Traditional search is an inefficient way to access information in a world with large AI models. Google is being forced to do this due to competition from openAI, meta.ai, perplexity, etc.
Perhaps it's more inefficient for all those content creators to bother creating anything vs what you actually derive from the search result, especially if they're not attributed/compensated.