It's funny, a couple of years ago I was reading articles about how Google's design teams were supposedly hamstrung by their culture of incessant testing. I remember anecdotes about a/b testing 41 different shades of blue and designers being made to provide data for their choice of border width. Now a whole bunch of people who haven't seen Google's test data are adamant that their redesigns are a usability disaster. U…
To make a 'good' product, you've got to make some tough design and feature choices on your users' behalf. Case in point: Microsoft vs. Apple. Microsoft are well known to test extensively with "real" users, and Apple, well…don't!