It's not hype. It's a language problem that makes people like you think this way.
The problem is consciousness is a vocabulary word that establishes a hard boundary where such a boundary doesn't exit. The language makes you think either something is conscious or it is not when the reality is that these two concepts are actually extreme endpoints on a gradient.
The vocabulary makes the concept seem binary and makes it seem more profound then it actually is.
Thus we have no problem identifying things at the extreme. A rock is not conscious. That's obvious. A human IS conscious, that's also obvious. But only because these two objects are defined at the extremes of this gradient.
For something fuzzy like chatGPT, we get confused. We think the problem is profound, but in actuality it's just poorly defined vocabulary. The word consciousness, again, assumes the world is binary that something is either/or, but, again, the reality is a gradient.
When we have debates about whether something is "conscious" or not we are just arguing about where the line of demarcation is drawn along the gradient. Does it need a body to be conscious? Does it need to be able to do math? Where you draw this line is just a definition of vocabulary. So arguments about whether LLMs are conscious are arguments about vocabulary.
We as humans are biased and we blindly allow the vocabulary to mold our thinking. Is chatGPT conscious? It's a loaded question based on a world view manipulated by the vocabulary. It doesn't even matter. That boundary is fuzzy, and any vocab attempting to describe this gradient is just arbitrary.
But hear me out. chatGPT and DALL-E is NOT hype. Why? Because along that gradient it's leaps and bounds further than anything we had just even a decade ago. It's the closest we ever been to the extreme endpoint. Whichever side you are on in the great debate both sides can very much agree with this logic.