Earlier quoted context omitted.
The seriously rich and powerful valued diamonds well before that marketing campaign (just look at the Imperial State Crown). Btw., your reaction to a rolex suggests that you are not an intended recipient anyway.
You're right, clearly I'm not the intended recipient. Leaving my fashion comments aside, my other principal objection is paying for something that likely has a 1000%+ markup on its manufacturing costs, one pays for the Rolex name-not the product. I'm not saying the watch isn't engineered with precision as clearly it is, but one knows something is wrong when Rolex guards its manufacturing processes the way of state se…
Yes, the retail marketing campaign for diamonds was quite successful (so where others btw., for example, for retail stock ownership after WWII).