Logos on shoes are useful. Here's how I used to buy shoes:
1. Go to a Payless ShoeSource store.
2. Find the sneaker (AKA trainers, tennis shoes, kicks, takkies, sportex, and many other names depending on where you are in the world) aisle.
3. Look at the logo on the shoes I'm wearing.
4. If they have the same shoes in my size, and I don't see any others that are noticeably less expensive, buy those shoes again.
5. If they no longer have the same shoes or there are shoes that are noticeably less expensive, try on shoes to find out what they have that is comfortable and ergonomic. Then pick a pair and buy them.
I say "used to" because after 40 years of buying shoes that way Payless closed. When the announced they were going to close I went to the two local Payless stores and bought all the comfortable ergonomic sneakers in my size. I have not yet settled on a new shoe buying strategy.