A literary history of fake texts in Apple's marketing materials
141–143 of 143 posts
Re: A literary history of fake texts in Apple's marketing materials
#142This is very funny, but it's also disquieting, because people who text like this absolutely do exist; I know because I'm on the list for the block I live on. Modulo a lack of spelling and grammar errors, this is what normal people sound like. The idea that very normal people behavior is this odd or telling is, itself, pretty telling!
It's the overly formalized way everyone seems to interact regarding anything, the formulation of every little remark showing signs of a communication environment where the participants take care to conform to certain social norms and expectations, like normal people _would_ in spaces with such unspoken constraints (like the list of their block for example) -- but they seem to do that with close friends and family!
Re: A literary history of fake texts in Apple's marketing materials
#143Earlier quoted context omitted.
Yep! I worked there from 2007-2012, and at the time we used Photoshop, which on the surface sounds counter-intuitive (being a primarily raster-based program.) We would take screenshots of product (or get screenshots from HI if we weren't allowed access), and would redraw everything in Photoshop at a minimum of 288ppi (4x) using vector shapes and type layers, lots of nested smart objects, and layer effects (back in th…
This is an awesome answer, thank you! > mine appears once Hm! Do you like rock climbing? ;)