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BMW drops controversial heated seats subscription

forbes.com

141–150 of 197 posts

Re: BMW drops controversial heated seats subscription

#141
post #125

Is it illegal to enable the seat heating yourself after purchasing the car without the seat heating plan? Is it even possible?

More likely it would invalidate the warranty on the entire vehicle, which would be a costly penalty?

Auto manufacturers cannot arbitrarily invalidate warranties like that.

https://en.m.wikipedia.org/wiki/Magnuson–Moss_Warranty_Act

Re: BMW drops controversial heated seats subscription

#142

> Rather, the luxury automaker wanted to streamline production and reduce costs there by physically installing heated seats in every single car, since 90% of all BMWs are bought with seat heaters anyway. They could’ve just taken a page from Audi’s playbook and made heated seats standard. No subscription bs.

Is it really too much to ask it with heated seats built-in? For a luxury automaker...

Back in the 80s, BMW considered a radio an optional extra.

Admittedly they fitted a Blaupunkt (when that was a luxury brand), but still …

Re: BMW drops controversial heated seats subscription

#143

Earlier quoted context omitted.

We're living in interesting times. Grandparents often would not believe the headline, and that's understandable. However, they would also sneer at such a sneaky idea as what BMW brought to the table. They're at peak marketing if they actually believed whatever professional advice led to charging for heated seats in a supposedly "luxury" brand vehicle. Wow

I don't think that sweet, sweet heated seat revenue is the endgame here, I assume this is the POC for an in-car app store. (I say "is" rather than "was" because everybody bitched when they forced ads onto smart TVs and swore they'd never buy one, and yet it's nearly impossible to find a name brand TV without them. Won't be long before there's a monthly fee to mute the voice telling you what's on sale at every burger…

I solved that by not owning a TV. Sadly, you are probably right. It happened at the gas station pump, smart TV’s, now your OS. Tomorrow your car.

Re: BMW drops controversial heated seats subscription

#144

I don't understand the big deal, I look at the price and features and see if it makes sense for me. Nothing wrong with market segmentation. Some people want a fancy brand car as a checkbox but can only pay so much, for others a little extra is no big deal. The only way to find out who is who is offer different packages for different price, even if the differences are more economically controlled by software. Would an…

subscriptions almost always end up costing the consumer more.

Re: BMW drops controversial heated seats subscription

#145

> Rather, the luxury automaker wanted to streamline production and reduce costs there by physically installing heated seats in every single car, since 90% of all BMWs are bought with seat heaters anyway. They could’ve just taken a page from Audi’s playbook and made heated seats standard. No subscription bs.

Is it really too much to ask it with heated seats built-in? For a luxury automaker...

cheap hotels advertise free wifi. expensive ones charge you for it.

Re: BMW drops controversial heated seats subscription

#146

Earlier quoted context omitted.

Is it really too much to ask it with heated seats built-in? For a luxury automaker...

Even my cheap* 2005 Infiniti G sport coupe back in the day had heated seats. * $31.6k + 8% tax. Couldn't fit into a used one, so had to order it new deleting the sunroof. I expect a luxury vehicle (that I can fit into) to have both heated and cooling seats because it's damn hot here. One problem with too many features is they add complexity and they break. Only add features that are essential because most are a rent-…

My 1991 Saab had heated seats. This is just seeing what they can get away with.

Re: BMW drops controversial heated seats subscription

#147
post #138
post #126

Earlier quoted context omitted.

I dont know about whether it is illegal, but it ought not ever be illegal to hack and change your own vehicle, except for changing things like the engine number and the odometer (i.e., legal requirements from the state). This sits in the same realm as adblockers for a browser. > Is it even possible? the car maker might be able to make this impossible, but last i heard, people have done it. Unfortunately, due to a lot…

In many countries it is illegal to change anything with the vehicle without going through a homologation afterwards, unless the parts are already homologated. This happens because it affects security and can be a danger to others and you. The consequences can range from fines to the destruction of the car.

Later that evening: “Five killed in car crash. Evidence points to use of seat heaters without paying subscription fee, thus making the vehicle not suitable for highway commute.”

Re: BMW drops controversial heated seats subscription

#148

Is it illegal to enable the seat heating yourself after purchasing the car without the seat heating plan? Is it even possible?

Voids warranty.

In the United Stated at least, federal law stipulates that modifications only void warranty if they can show that the modifications caused the failure.

Re: BMW drops controversial heated seats subscription

#150
I think Tesla also had heated rear seats in the Model 3 as a software unlock, then they went nah just make it standard?

They still have eg footwell lights that are physically there, but not available for activation in the RWD version (LR and P only). They might just flash on during a software upgrade, never to be seen again!

It makes sense that automakers want to segment features at the lowest possible cost, but the acceptance of something as basic as seat warmers being a subscription service on a premium car is probably lower than for advanced autopilot stuff.

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