The amount of negativity and criticism in the comments here is sad. Not only I think it's way too easy to criticize other's work and choices (in hindsight), but there's also a total lack of empathy. We should cherish many small developers and entrepeneurs that share their experiences with such honest and thorough posts about the experience as they offer unique and valuable inputs and reflections.
If for no other reason than the fact that you haven't attempted it and therefore don't actually know.
After that, the next level of karmic adjustment is to refrain from posting bad reviews of restaurants.