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Apple Vision

stratechery.com

141–150 of 582 posts

Re: Apple Vision

#141

Earlier quoted context omitted.

It’s obvious how a 10 second clip scales to 10 minutes or 10 hours or 10 days. You don’t need that much imagination or even a leap of faith. A court side seat to an NBA game is north of $1000. If this creates 20% of the experience it will easily pay for itself in 1 season.

Why would NBA allow for this as they would lose an extreme amount of money if people can get the same experience at home? That would be economic suicide for them. They need to keep the seats being a special experience.

I'm more a pro hockey fan (go Canes!) and have paid thousands of dollars a year in tickets. I would still go to several games because that is an experience in itself (tailgating, etc). But I would much more gladly pay for a VisionPro than a Bally Sports subscription to watch the rest of the games at home. If they can get the local announcers to do the play-by-play on the VisionPro, I'd be throwing them my money just for this feature alone.

Re: Apple Vision

#142
post #34

All these "relive your memory" videos are incredibly awkward, because of how downright sad it is to strap this on your head during your kid's birthday just to relive it on repeat like Tom Cruise in Minority Report. The real usecase is porn, but they're too tactful to say it.

If you go to any concert or other public event, half of the audience will be recording on their smartphone instead of watching. I do not see any reason why an iphone of tomorrow won’t have a 3D camera to record and share any important moments the same way as we do it now. There will be the time when we will watch dashcam and drone videos of car crashes, natural disasters and soldiers dying on battlefield sitting on a…

I can see a daft punk revival concert where everyone is wearing a helmet

Re: Apple Vision

#143
post #123
post #61

Earlier quoted context omitted.

Newton, Power Mac Cube, iMac G4 "Sunflower", and solid gold first-gen Apple Watch come to mind as Apple hardware products that failed to live up to the hype. On the software side there are more misses, but also the stakes are lower. It's a great track record for thirty years, of course. All the other big tech companies have graveyards full of half-assed product launches.

Except for the Apple Watch I had all these products. They were some of the best of their time and even hold up today in terms of design and usability. Your definition of success seems extraordinarily high, if these products were failures. Maybe measured by items sold. But then each of them stands in nearly every single design museum like MoMA, history books, and were clear stepping stones to the Mac mini (cube, sunfl…

The NeXT Cube was considered a failure.

... except ... when I write iOS software (for the most successful product of all time), I am frequently using types that have "NS" prefixes.

I wonder where they came from?

Re: Apple Vision

#144
post #130

My bet would be completely the opposite. No matter how good these devices get they lack in input bandwidth. My keyboard beats all VR , and it seems to easily beat apple's VR too. The headset is clearly targeted to static environments, entertainment. The apps are like ipad apps, looking cute but when people want to do serious work fast, they use a laptop because it has a keyboard. It is overengineered. There are a lot…

Your keyboard works just fine in VR. What’s the problem?

I think a real display replacement (in terms of shrinking down your monitor/TV to something you can trivially carry around with you) seems like a real use case.

Re: Apple Vision

#145
post #34

All these "relive your memory" videos are incredibly awkward, because of how downright sad it is to strap this on your head during your kid's birthday just to relive it on repeat like Tom Cruise in Minority Report. The real usecase is porn, but they're too tactful to say it.

I think the key will be if they can make it so the next generation of iPhones can record videos for Apple Vision. If they cannot do that, I think they're really goofing up.

Yes, i would bet on the next generation of iphones having this capability

Re: Apple Vision

#146

Earlier quoted context omitted.

Sure, but what's the relationship post Blu-Ray? Serving video in general has been important, but not pornography in particular. Ridiculous to say porn is the real usecase. If you have some articles about how porn in particular has driven cutting edge tech please do share. My understanding is that it's been more military, video games and space that have driven cutting edge tech (along with serving ads, of course).

Porn was the use-case behind the invention of internet payments. Why are so many people (outwardly) against porn when it's one of the biggest digital markets in the world?

Weird (mostly American) puritanism.

Re: Apple Vision

#147

Am I the only one that is surprised they went with the "all in the glasses" design? (Minus the exterior battery and cable.) I was expecting an extremely lightweight pair of glasses that wirelessly connects with a stationary device that provides most of the computing power for the VR/AR. That device could even be the new generation of iPhones... The design as-is looks better than 95% of other headsets, but still strik…

Seems like they needed a plethora of cameras and sensors up in the glasses to watch your eyes, hand gestures, and the environment. This is too big to fit in a lightweight pair of glasses.

Add that the R1 chip almost certainly needs to be right next to the cameras and the display to get that 12ms response time, and about the only thing you could move off the device is the CPU and SSD... at which point, probably, why bother?

Re: Apple Vision

#148
post #34

All these "relive your memory" videos are incredibly awkward, because of how downright sad it is to strap this on your head during your kid's birthday just to relive it on repeat like Tom Cruise in Minority Report. The real usecase is porn, but they're too tactful to say it.

I think the key will be if they can make it so the next generation of iPhones can record videos for Apple Vision. If they cannot do that, I think they're really goofing up.

It feels like a missed opportunity that the current generation doesn't already do that. All the talk is that Apple have been exploring VR behind the scenes for a while, and the devices all have 2+ lenses.

It would have been quite cool for them to announce that all your iPhone 14 videos were actually recorded in 3D and ready for Apple Vision all along.

Re: Apple Vision

#149
post #34

All these "relive your memory" videos are incredibly awkward, because of how downright sad it is to strap this on your head during your kid's birthday just to relive it on repeat like Tom Cruise in Minority Report. The real usecase is porn, but they're too tactful to say it.

Or, here's a wild thought, the whole device will get smaller....And standalone cameras will exist. So it wont be awkward, as it will just appear to be glasses on your head that we've not found awkward in the last several hundred years.

Re: Apple Vision

#150
post #71

Earlier quoted context omitted.

Isn't apple like one of if not the largest videogame retailers because of the App Store? A quick search suggests they made more money on videogames than Activision Blizzard, Sony, and Microsoft combined in 2019. It's still a big piece of money pie. And with this headset they control both the hardware and software platform so they get to double dip on profits.

Apple makes a lot of money from games on iOS, but nobody would say the iPhone is a gaming device. I expect the headset to be the same: it will have the GPU power to support games third party devs will make games, Apple will make money from distributing games, and it will still not be considered a gaming platform.

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