Earlier quoted context omitted.
But why do you think legislation should be the one forcing that choice on everyone, rather than the market allowing consumers to choose? The issue isn't what we personally like or prefer for ourselves -- it's more about when we think it's legitimate to take away the right of businesses to experiment with business models, and of consumers to be free to enter into the tradeoffs they prefer. Why shouldn't a consumer be…
"the market" isn't some omnipotent magical force that inherently provides all options. Given the current status quo, it's pretty clear that "the market" isn't solving this problem. Legislation is needed because "the market" has failed to regulate itself. "the market" does not work for consumers, it's shaped for and by sellers. Left to its own devices, capitalism creates conditions that are explicitly harmful to the p…
Have you considered that it isn't being solved because consumers don't actually mind the extra tracking? All the tracking does is attempt to give them better ads. Better ads provide a better user experience. Personalized ads are a win win for both the company and the user.