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And this is why I have the internal microphone disconnected on my macbook pro. The only time a mike is attached is when I'm actively using it, and even then they have hardware kill switches. Simple kill switches would be nice to see but I doubt Apple would ever implement something like that.
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And despite the author's dismissal of the Facebook listening "myth," everyone I know has an uncomfortable advertising eavesdropping anecdote. Maybe we can agree it's more correctly an unsubstantiated claim.