Also, I get paying for logos and branding, but I'm having trouble wrapping my head around how the website couldn't just be pure 90's HTML with some CSS sprinkled and google js in.
How did so much schedule / money go to "refractoring"? Were they doing back end work like integrating with the mailing list or revamping the store logic or something? Is there a big telemetry backend, maybe? (I'm actually asking why this is hard, not trying to be snarky.)