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Nearly a third of new subscribers to news publications cancel in the first 24hrs

niemanlab.org

141–150 of 183 posts

Re: Nearly a third of new subscribers to news publications cancel in the first 24hrs

#141
post #137

Earlier quoted context omitted.

"I'm going in for assisted suicide tomorrow, and getting my affairs in order."

I appreciate this as darkly humorous, but there is the off chance they send the police around to check on you.

Rotfl, the ultimate in customer retention.

Re: Nearly a third of new subscribers to news publications cancel in the first 24hrs

#142

Earlier quoted context omitted.

What publications are you subscribed to? Which publications do you read? I find that high quality publications give quite an honest and objective view.

Right, AN objective view...

What publications are you subscribed to? Which publications do you read?

Re: Nearly a third of new subscribers to news publications cancel in the first 24hrs

#143
I mean if it's me I'm trying to read a single wsj or FT article, and there's no way to do that, so I'm unsubscribing asap as a signal to the publication to be less shitty

not entirely their fault -- the entire electronic payments system has evolved to make non in person micropayments difficult

also possible pubs aren't confident enough in the value prop of individual articles to price them

I hate virtual economies + in-game currencies but for newspapers specifically, as an alternative to subscription-gating, it might be an improvement

anonymity is also a consideration; KYC fine, but the payment processor can know who I am without telling the content vendor

Re: Nearly a third of new subscribers to news publications cancel in the first 24hrs

#144
post #30
post #21

Earlier quoted context omitted.

I'm seeing more companies terminate accounts immediately upon cancellation, especially for free trials. This makes people back out of cancellation while it's on their mind, and then they forget to cancel before the deadline. It's a dark pattern I really wish the industry would stop pushing.

Got names? Useful to know and to avoid.

ClassPass is one example I recently ran into. I’ve already bought credits for the month and am planning to cancel my current plan, but if I do I immediately forfeit my (prepaid!) credits.

Re: Nearly a third of new subscribers to news publications cancel in the first 24hrs

#145

Earlier quoted context omitted.

The harder a service is to cancel, the more unlikely I am to ever re-subscribe. That's something they need to start studying in business/MBA school. That SOME customer churn reduction strategies directly lead to indefinite loss of customers. To give a specific anecdote: Ooma offers a very interesting service, hassle-free "landline" (VoIP) turn-key phone service, the price is reasonable, and they have multiple offerin…

The customers they lost don't show up on any metric. I've often wondered about how to measure aversion instead of conversion.

https://en.wikipedia.org/wiki/McNamara_fallacy

> US Air Force Brigadier General Edward Lansdale reportedly told McNamara,[3] who was trying to develop a list of metrics to allow him to scientifically follow the progress of the war, that he was not considering the feelings of the common rural Vietnamese people. McNamara wrote it down on his list in pencil, then erased it and told Lansdale that he could not measure it, so it must not be important.

Re: Nearly a third of new subscribers to news publications cancel in the first 24hrs

#146
post #141
post #137

Earlier quoted context omitted.

I appreciate this as darkly humorous, but there is the off chance they send the police around to check on you.

Rotfl, the ultimate in customer retention.

Customer detention.

Re: Nearly a third of new subscribers to news publications cancel in the first 24hrs

#147

Earlier quoted context omitted.

The harder a service is to cancel, the more unlikely I am to ever re-subscribe. That's something they need to start studying in business/MBA school. That SOME customer churn reduction strategies directly lead to indefinite loss of customers. To give a specific anecdote: Ooma offers a very interesting service, hassle-free "landline" (VoIP) turn-key phone service, the price is reasonable, and they have multiple offerin…

My guess is that the MBAs are right, and losing the business of people like you is outweighed by larger gains.

They're usually right that juicing their numbers in the short term means they can cash out with higher stock and better bonuses in the next 5 years.

There is a cliff though where if you go over it you do alienate everyone and sentiment turns against the company and it'll fail. That isn't measurable though so nobody cares, and they'll just leave and land at a different company and try to juice it as well.

But overall with every business in the country doing this, it becomes pretty toxic. You're not actually producing things that people really want, you're producing things that maximally exploit consumers.

At some point, though, does the whole culture and economy fall over that cliff and you get systemic failure?

Re: Nearly a third of new subscribers to news publications cancel in the first 24hrs

#148

Earlier quoted context omitted.

My guess is that the MBAs are right, and losing the business of people like you is outweighed by larger gains.

And by "people like me" you mean customers that don't want a business to treat them poorly?

No, people who will do something about it.

Re: Nearly a third of new subscribers to news publications cancel in the first 24hrs

#149

Earlier quoted context omitted.

Credit card companies could really make a difference with helping manage subscription services. For example, they could allow you to decline future charges from certain merchants essentially cancelling your subscription. You wouldn't even have to cancel with the provider, you can cancel with the cc company. Some credit card companies do the opposite! Apple Card will automatically provide merchants with your new card…

I do see the flip-side where that's a feature. You get a new card and you have to make sure you migrate over all of your subscriptions and bill-pay to the new cc. Would be nice for Apple (or someone) to build more features around that so it's easy to see recurring charges and bills automatically.

>>Would be nice for Apple (or someone) to build more features around that so it's easy to see recurring charges and bills automatically.

That's why they do it I believe. But if they pair that up with subscription management it would be nice. Interestingly they do this exact thing with App Store subscriptions. You can cancel anytime it's done through Apple, and not the service/app you subscribed to.

Re: Nearly a third of new subscribers to news publications cancel in the first 24hrs

#150

Most news should be free. People don't want to pay to hear about current events.

just a heads up Re this comment of mine directed to you https://news.ycombinator.com/item?id=32076788 TY/BR

If you want me to respond then can't you comment directly on that submission?
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