I don't really understand what the author is trying to say. Granted, it's been a while since I used Ubuntu, but as a developer I mainly live in my editor and terminal. Anything I ever wanted is just an apt-get away and is mostly installed in a sensible way. Ubuntu simplifying desktop features and changing defaults to be easier for users like my mom sounds like a great thing to happen to Linux. That stuff is mostly or…
I would sum up the article as such: Ubuntu needs to focus on being the best Ubuntu it can be for its users. If Ubuntu tries to be Apple (imposing arbitrary UI choices and tastes on them, with little to no recourse) it will neither be good at that or what they were good at to begin with.