IMO, ASUS is taking the right path here. Everything besides the panel doesn't matter.
This particular model or lineup might not be the best, and maybe the QA sucks, but it's not like the 69% of people on Amazon giving it 4+ stars have gone crazy.
I see this another way: these ASUS displays are a firmware update away from being a better buy, and ASUS is just one competitor.
My prediction is that the Studio Display pretty quickly becomes a questionable purchase as more competitors enter the space and mini-LED displays become more prevalent. It's going to be a great webcam and speaker and a mediocre monitor at that price.
Also, if webcams and speakers are so important I wonder why the Pro Display XDR doesn't have either?
Honestly, that question lines up with my original claim: that the Studio Display is an aspirational purchase for non-creatives who have a lot of money and want a nice home office monitor for fiddling with spreadsheets and taking Zoom calls. The actual professionals (Pro Display XDR) don't have any need for some impressive for their size but not studio monitor built in monitor speakers and webcam.
Someone producing semi-professional video content is going to go with a display that supports HDR, especially considering that our consumer-level phones already record HDR footage.