Yes, absolutely. But its even worse, its a crowdsourced eugenics program that the crowd doesn't know they are contributing to and I believe they would not consent to if they knew or had the choice (aside from not using the app at all).
Basically your selection (match, don't match) isn't just a personal choice. It alters the other person's desirability based on your current desirability. Its a weighted choice that affects how they are bracketed to everyone else, people in the same brackets match each other.
Now of course, this is similar to the outcome in real life. But there is a level of consent to these personal choices, and there are way more inputs before this outcome occurs.
Knowing that some derivative of this is employed allows you to game it, which makes it much less objectionable to me, but I greatly disagree with the idea that other people aren't aware. At this point my biggest issue with dating apps is that nobody moderately attractive has their notifications on, so it's easy to forget to check the app for a conversation (after you matched) but at the same time its still uncouth to ask for a phone number or other way of messaging right away, so a simple conversation could take weeks or months or more likely never occur. (Many people have their instagrams or snapchats written on their profile, but its an additional greater gamble to get a response through those as they are inferior forms of inboxes too).
I know its common for married people to think "omg dating is so nightmarish now, this justifies staying with my spouse through anything because I wouldn't know what to do", its not really that different, think of a dating app like a someone at the pier with 5 fishing rods out in the water. 2 of them are dating apps, 3 of them are other things. Its just an additional option to meet people outside of your network.