Alphabet Third Quarter 2021 Results [pdf]

Post by HWR_14 » Wed, Oct 27, 2021, 3:06 PM UTC

sahadeva wrote: post #69

HWR_14 wrote: post #48

Once more, I don't understand how advertising revenue keeps growing. Once people install ad blockers, they don't typically remove them. And ad-blockers keep growing. So who is actually seeing these ads? How can those numbers be going up ? I understand, intellectually, that not everyone thinks like me. But I don't fundamentally understand why people allow ads on their devices when they can prevent it. Then again, I do…

1. More people are getting on the internet all the time, especially new markets like India (who likely don't use ad blockers). 2. We're still early internet, and people rely on the internet more and more (and therefore search more). E.g. in Covid, people are likely transitioning more of their life online, which is good for Google. 3. As companies and the broader economy do better, companies will invest more in growin…

Post by xHDC » Wed, Oct 27, 2021, 7:37 PM UTC

Post by slo_news » Thu, Oct 28, 2021, 8:19 PM UTC

hogFeast wrote: post #33

slo_news wrote: post #18

Earlier quoted context omitted.

While I'm unsure of the the reason the computers are lasting longer, I would bet this observation was originally triggered from the public company accounting firm that audits Alphabet's financials. The accounting firm likely asked Alphabet to prove out why they used a 3 year estimate and found out 4 years was more accurate (FYI 3 years is a standard useful life for computers for most companies - sometimes even shorte…

It doesn't work this way. If Alphabet wanted to prove they lasted three years, they would have found a way to prove it. Auditors don't go around challenging on things like this. In particular, they don't go around challenging companies on depreciation because that is a key lever that management can pull if they need to hit numbers. It is very difficult to discern exactly why they will have done this but the functiona…