I think the biggest problem with Twitter is that we can’t determine a denominator. Twitter knows, but we don’t know. 100 people tweeting about how this guy is bad might be indicative of a general consensus or might just be 100 people out of a billion Twitter users. People then interpret it as general consensus and pile on. We know the numerator but since we don’t know the denominator of people who didn’t comment, or…
I got triggered by "Twitter knows". It doesn't. It's just a bunch of mostly toxic wannabe-in-group imbeciles. There are lots of exceptions, sure. But still. I lost count by orders of magnitude where the twitter mob-opinion was simply totally wrong (be it "masks are not useful" or whatever you name it). Thanks to the collective Alzheimer's, despite archive.org etc., this somehow doesn't hurt the mob mentality at all.
Twitter's database could show how many people were shown the tweet. It could guess at how many of their users would react in this way. And you could do some surveys to find out what fraction of our cultural spectrum/Overton window Twitter users occupy.