Earlier quoted context omitted.
"Like Big Data, I think we'll see a few companies execute well and actually get some value, while most will just jump to the next shiny thing in a year or two." Here's another aspect - in many places nobody listens to the actual people doing the work. In my last job I was hired to lead a Data Science team and to help the company get value of Stats/ML/AI/DL/Buzzword. And I (and my team) were promptly overridden on eve…
I think if a business is set up to scale by volume they can see gains from it. For example, say a business is already doing well at 100k conversions a day. They manage to apply "big data/ML" to optimize those conversions and gain a 3% lift, they are now making over a 1,095,000 extra conversions a year they would not have otherwise made.
And there‘s the point where - IMHO - 3% gain may not be profitable enough.