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Epic Games releases "Nineteen Eighty-Fortnite" ad

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Re: Epic Games releases "Nineteen Eighty-Fortnite" ad

#141
post #34

I can't put my finger on its validity, but it all resonates the same to me: - Listening to billionaires arguing with each other about what society should be for the benefit of all since this recession started & - Trillions and billions of dollar companies battling it out as if they were the underdog in the public arena for the sympathy of us mere wage earners. The pervading sense I think from Left to Right is the sys…

Burn it all down. Create a new society formed from mutual aid and non-heirchial power structures. Capitalism is the disease.

I can understand the desire for

> Burn it all down. Create a new society formed from mutual aid and non-heirchial power structures.

But that does not exclude capitalism, and capitalism is not inherently evil.

Re: Epic Games releases "Nineteen Eighty-Fortnite" ad

#142

Didn't these guys build their own distribution channel and withhold their best game from a competitor so they could 1) build their own walled garden and 2) avoid Steam's 20-30% fee?

I hate the epic store. It's riddled with strange and frustrating choices.

But there isn't any reason why they couldn't have created it. Steam was (still is?) the monopoly, so they are increasing choices on PC (however awful their specific offering is).

Re: Epic Games releases "Nineteen Eighty-Fortnite" ad

#143
In all the hullabaloo around this drama, I haven't seen any actual mention about what anti trust/ competition is supposed to be about. All I see is "private company, anything goes" vs "Apple owns the market. Apple bad".

Not a lawyer. But I've heard some podcasts with lawyers on them. So I'm basically an expert. Isn't the whole pov of courts supposed to be: is this harmful to the consumer? They arrived at this "razor" because just being big and successful by itself isn't automatically bad. What if you're huge because run your business better than everyone else? What if you use your size to invest in more efficient capex that lets you make stuff cheaper? If you pass those on to the consumer, that should be kosher.

If you use your large size to push for things that's only good for your own bottom line and pass that cost on to your partners, who then have to pass it onto the customer, then by my crude layman's definition of anti competitiveness, Apple looks very naughty. Especially when the reason you can push certain unpalatable things is because your business is so pervasive and has high switching costs. Most of the time it's fine to let businesses charge whatever the hell they want. If eBay went from 10% fees to 30%! fees people could just go to any other market place. Yeah it sucks to relist inventory, copy photos over, start with no feedback, but it's doable.

But I can't just switch simply from Apple to Android. Do you remember the first time you tried to use Linux or macos? How painful was that? And we're nerds! How is the majority of people who don't give a shit about tech deal?

And I see the argument of "Apple good" because most of the experience just works so I can definitely swallow a closed appstore with any fees they want to impose.

That's exactly the problem though. This is using their size and prevalence in their customers lives to their own disadvantage. This feels anti competitive

Re: Epic Games releases "Nineteen Eighty-Fortnite" ad

#145
post #42
post #24

So the next IT revolution is turning kids against one of the biggest corporation in the world? Sounds good to me.

Weaponizing the firehose of vitriol of gamers is a wild approach to take. Let's see if it pays off for them.

It's a tried and true approach at this point in history. Remember Steve Bannon? [1] Weaponizing (angry, disenfranchised) gamers is the hot trend of the last decade.

[1] https://www.usatoday.com/story/tech/talkingtech/2017/07/18/s...

Re: Epic Games releases "Nineteen Eighty-Fortnite" ad

#146
post #36
post #15

I don’t care about Fortnite, but I would love to have the option to install alternative apps stores on iOS. This has to be the most dramatic example of “running to the press” to date, which I’m sure Apple loathes. If nothing else it’s entertaining.

I'm curious as to why as a user you want alternative app stores? I understand as a developer why you would but it is less obvious to me how it would improve the experience for users.

Because the primary one might not have everything? Apple has fairly strict rules, which they themselves ignore most of the time.

For example, no software development tools (which generate and run code) are allowed, in the name of security.

Surely, you can think of at least one category of users who need such software?

Re: Epic Games releases "Nineteen Eighty-Fortnite" ad

#147

This is going to be a fascinating PR war. Apple was probably caught by surprise with how immediately public Epic was willing to take this. But besides the fun of that wonderful drama unfolding over the next months/years, I actually feel like this could be catastrophic for Apple's image. Epic has an underestimated amount of influence and clout over the Gen Z crowd, and by aggressively rallying teenage gamers against A…

I don't think Epic has that much influence. If I were Apple's PR team, I think I'd just completely ignore them. Treat them as utterly and completely irrelevant. Personally I think Apple's 30% cut is ridiculous and the fact that there is zero market pressure on that them to price it appropriately should mean something. But at the same time I'm not sure Epic has any legal leg to stand on.

Fortnite is very popular and this together with other companies jumping in on it has the potential to bring the tech monopoly discussion even further into the mainstream discourse. Epic is big enough for that and I think that's the battle they're trying to fight, not a legal one.

Re: Epic Games releases "Nineteen Eighty-Fortnite" ad

#148

Earlier quoted context omitted.

I don't think Epic has that much influence. If I were Apple's PR team, I think I'd just completely ignore them. Treat them as utterly and completely irrelevant. Personally I think Apple's 30% cut is ridiculous and the fact that there is zero market pressure on that them to price it appropriately should mean something. But at the same time I'm not sure Epic has any legal leg to stand on.

Fortnite is very popular and this together with other companies jumping in on it has the potential to bring the tech monopoly discussion even further into the mainstream discourse. Epic is big enough for that and I think that's the battle they're trying to fight, not a legal one.

I don't think any other companies are going to jump on board. How many other companies have their own payment processing that will incorporate into their apps just to be banned? If nobody else is banned then they not really in the fight like Epic is.

Epic, in my opinion, can only briefly bring this into mainstream discourse. Maybe we'll hear about next week in mainstream media and then it will be forgotten. If this starts a whole movement, that's something else entirely, but I don't see many other companies willing to risk their business for this. Epic is mostly unique in that it's both big enough to do this fight but small enough not to get special treatment like Amazon.

Re: Epic Games releases "Nineteen Eighty-Fortnite" ad

#149
post #85

Earlier quoted context omitted.

For better or worse, many individuals and companies have realised that the court of public opinion can have as much (or even more) of an effect than the legal system can. Hence instead of settling issues in private, now a lot of organisations are trying to set off a negative PR storm aimed at their opponents that paints them as the victim/underdog. So that's the real goal here. To cause enough of a social media contr…

It really seems that the court of public opinion has risen out of a dissatisfaction with courts of law. Of course, maligning the public opinion of your opponent is not a fair way to deliver justice, and it's a kangaroo court, but I wonder - if our legal system were better, would this phenomenon still arise?

To some degree this phenomenon might arise (simply because social media makes it really easy to form mobs/start controversies/whatever), but you're right, a lot of the reason this is so common is that people aren't happy with the legal system right now.

Re: Epic Games releases "Nineteen Eighty-Fortnite" ad

#150
post #28

Earlier quoted context omitted.

The Apple fees must be in the order of a million dollar every couple days for Epic Games. Expect a full-on battle of the same magnitude. It is well worth it.

You don't know that unless you know what the legal costs are, their odds of winning the suit, the lost $$ and opportunity cost due to no sales on iOS, the revenue loss from their 20% discount on V-Bucks, etc.

Also consider the massive “brand awareness” campaign that this represents.
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