I think I've had my own moment of clarity that spans both Forth(s) and Lisp(s) and explains why neither is as common as other languages. In most common languages, there is a complicated base spec that covers many cases and defines a broad range of affordances, plus libraries and libraries that expand on an already fleshed out collection of tools and etc. Forths and Lisps give you the core of an environment, and let/e…
There also arose a new generation of hackers brought up on the new microcomputers who didn't care for, know or else even have access to legacy systems. As microcomputers showed signs of advancement, old hackers who had learned how to make things fit into small memories 15 years prior brandished their skills, which popularized tools like Pascal and C. Turbo Pascal for MS-DOS PC's fit a compiler and IDE into under forty kilobytes.
In the 1980's, people who wanted to use their Lisp techniques to deploy into the microcomputer market were faced with rewrites. A blatant example of this is CLIPS: an expert system written in C which retains the Lisp syntax of its predecessor. https://en.wikipedia.org/wiki/CLIPS . CLIPS was inspired by a Lisp-based system called OP5. But that itself had also been rewritten into Bliss for speed: https://en.wikipedia.org/wiki/OPS5 .