> A good question to ask yourself early in the process of thinking about an idea is “could this be huge if it worked?” There are many good ideas in the world, but few of them have the inherent advantages that can make a startup massively successful. Most businesses don’t generate a valuable accumulating advantage as they scale. Think early about why an idea might have that property. It’s obvious for Facebook or Airbn…
Just a few days ago I was reading an old thread on HN about "patio11's law" (The software economy is bigger than you think)
https://news.ycombinator.com/item?id=23162651
The comments are great and they talk about these non-venture companies that are quietly churning out 10s of millions or maybe 100s of millions of dollars.