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Facebook's PR feels broken

themargins.substack.com

141–150 of 262 posts

Re: Facebook's PR feels broken

#141

I feel pretty contrarian about this piece. In the same piece that talks about how dangerous it is and how regulation is needed because facebook has the ability to influence public opinion, they talk about how "totally normal" it is for the media to act as mouthpieces for whomever wants to pay. No mention of how Fox News can swing public opinion, and really needs to be unbiased and in fact needs regulation to that end…

Comment talking about bias, only mentions Fox News. Welcome to hell (imo, this is what you get when you don't teach people how to argue and feed them too many Disney films).

No, the press shouldn't be regulated. Yes, bias is normal. No, Fox News doesn't "swing public opinion" (they reflect views that already exist, and pander to them). Life is difficult, you have to think for yourself.

Re: Facebook's PR feels broken

#142

Earlier quoted context omitted.

How does breaking up Facebook change anything in this context? Unless you're suggesting that the government seize and shut down the facebook domain and brand in addition to breaking up Facebook.

I see two issues/potential strategies with Facebook. 1) Facbook could be broken apart from Instagram and WhatsApp. 2) Mark Zuckerberg is not beholden even to shareholders due to the rights of the shares he owns. Restructure the companies so he still owns the same % of the companies but has the same voting rights as any other shareholder.

Those don't really have any effect in the context of political ads on Facebook.

Re: Facebook's PR feels broken

#143

> I’m sure, internally, it’s looked at as the “mainstream media trying to get clicks... I interviewed with FB shortly after the Cambridge Analytica stuff came out (but long enough after that it was clear to everyone that FB had screwed up big time). When it was my turn to ask questions in one particular interview, I gave a standard fallback when I have nothing else: "[despite all the blahblah positives], having worke…

I interviewed there this summer because the position/compensation offered was just too good to not consider seriously. Like, top 10% at FB kind of money, which is a lot. During the interview process, I asked many FB employees about their thoughts on FB in the news, the headlines, scandals, etc. All super smart and dedicated people, but anecdotally there was no hint of them thinking they had done anything wrong. They…

Wait, didn’t the CA folks manage to get info on friends of people who “opted in” as well? Even if they didn’t?

Re: Facebook's PR feels broken

#144

I feel pretty contrarian about this piece. In the same piece that talks about how dangerous it is and how regulation is needed because facebook has the ability to influence public opinion, they talk about how "totally normal" it is for the media to act as mouthpieces for whomever wants to pay. No mention of how Fox News can swing public opinion, and really needs to be unbiased and in fact needs regulation to that end…

Comment talking about bias, only mentions Fox News. Welcome to hell (imo, this is what you get when you don't teach people how to argue and feed them too many Disney films). No, the press shouldn't be regulated. Yes, bias is normal. No, Fox News doesn't "swing public opinion" (they reflect views that already exist, and pander to them). Life is difficult, you have to think for yourself.

Friendly feedback: your point would have been 10x more effective without the opener. I maybe agree but it never matters what you say; it matters how it’s heard.

Re: Facebook's PR feels broken

#145

I feel pretty contrarian about this piece. In the same piece that talks about how dangerous it is and how regulation is needed because facebook has the ability to influence public opinion, they talk about how "totally normal" it is for the media to act as mouthpieces for whomever wants to pay. No mention of how Fox News can swing public opinion, and really needs to be unbiased and in fact needs regulation to that end…

Comment talking about bias, only mentions Fox News. Welcome to hell (imo, this is what you get when you don't teach people how to argue and feed them too many Disney films). No, the press shouldn't be regulated. Yes, bias is normal. No, Fox News doesn't "swing public opinion" (they reflect views that already exist, and pander to them). Life is difficult, you have to think for yourself.

You seem to be arguing two different things: first, Fox News does not influence public opinion; second, that it shouldn't matter if they do because adults should think for themselves.

The second is fundamentally a subject view of the world, so you are neither right nor wrong. I disagree with you strongly. We should be concerned about things that harm the our civic health even if we ourselves to blame for them. I think there's a clear parallel to our actual health: when 80% of our population is overweight or obese, it's maybe time to think beyond "adults are responsible for what they eat" and towards "the world would be better if we could make progress on this issue". Ditto our past history with smoking. We know that people are subject to persuasion and psychological manipulation and exploitation of their cognitive biases. A model of the world that has everyone as solely responsible for their own destiny is a pretty useless one, in my opinion.

But, your first claim -- "Fox News doesn't 'swing public opinion'" is an empirical one. Either it does or it doesn't. You're either right or wrong.

DellaVigna and Kaplan's 2007 piece in the Quarterly Journal of Economics investigates this question. They exploit the fact that the phased roll-out of Fox News between 1996 and 2000 impacted 20% of the country. This allows for a natural experiment where some markets are "treated" by Fox News and others are not.

Okay, so, first, should we believe this design? If the entry of Fox News into a market was random, then this is an experiment and we have a treatment effect. If the entry of Fox news into a market was conditional on market characteristics that we can assess, we have "selection on observables", and we can recover a treatment effect. We need only a good selection model. It is also the case that if entry into a market was non-random, but conditionally ignorable with respect to the potential outcomes of the market (e.g. random with respect to politics), we can get a treatment effect without knowing the full selection model. So we have some different routes to the answer here.

The answer is between #2 and #3 -- Fox News did enter markets in a non-random way, but not based on demographics or past voting history, based mainly on geographic considerations. Given the regulatory and infrastructural component of entering a new market, this is probably not surprising, but it does guard against "Fox entered conservative markets first" as a counterclaim.

Now, having clarified the design based considerations, the authors find that Fox News was responsible for a ~0.5 percent vote share increase in Republican vote share in the presidential election of 2000. Whether you consider that large or small depends on your frame of reference. My sense would be that 0.5 percent is small cosmically, but it's maybe possible that you could have an election where that kind of margin is decisive. Remind me again, was the 2000 election close?

This is a fairly credible and careful design published in a good journal and widely cited (1486 citations, which is quite high for a nonmethods economics paper). That doesn't make it true, but it does suggest that the field of Economics views this as an important paper and that it has been exposed to scrutiny from a wide variety of sources.

If there's a little contempt in my reply here, it's because I think your off-hand claim that media diet, priming, and framing effects are solely demand driven and have no actual impact on viewers seems to fly in the face of like 50 years of communications, economics, and political science research. In other words, it feels like your first reply was "50 years of research doesn't matter, humans aren't influenced by any of this stuff". Maybe that's not what you meant, but when I see someone flippantly respond without evidence, I think "Welcome to hell" -- imo, that's the kind of thing we get when we don't teach people to argue.

Re: Facebook's PR feels broken

#146

> I’m sure, internally, it’s looked at as the “mainstream media trying to get clicks... I interviewed with FB shortly after the Cambridge Analytica stuff came out (but long enough after that it was clear to everyone that FB had screwed up big time). When it was my turn to ask questions in one particular interview, I gave a standard fallback when I have nothing else: "[despite all the blahblah positives], having worke…

Someone who worked at Facebook for the better part of a decade responded that they felt the media coverage was unfair to Facebook. You were suprised by this response because from an outsider's perspective you felt that Facebook employees should be apologetic? What makes you more qualified to judge whether the public perception was accurate as compared to someone who actually worked there - an "FB vet" in your own wor…

I'm no fan of Facebook, but this comment demonstrates the complexity of the situation in ways many entrepreneurs can appreciate

Re: Facebook's PR feels broken

#147

> I’m sure, internally, it’s looked at as the “mainstream media trying to get clicks... I interviewed with FB shortly after the Cambridge Analytica stuff came out (but long enough after that it was clear to everyone that FB had screwed up big time). When it was my turn to ask questions in one particular interview, I gave a standard fallback when I have nothing else: "[despite all the blahblah positives], having worke…

Someone who worked at Facebook for the better part of a decade responded that they felt the media coverage was unfair to Facebook. You were suprised by this response because from an outsider's perspective you felt that Facebook employees should be apologetic? What makes you more qualified to judge whether the public perception was accurate as compared to someone who actually worked there - an "FB vet" in your own wor…

Academic research isn't some magic word that you just need to invoke, particularly when it involves personal data. You need specific informed consent and the sign-off from an ethics committee on your study plan. To not ask that of someone pretending to use your data for academic research is willful ignorance.

Of course, we are talking about Facebook, who have literally been in the news before for themselves running research experiments on uninformed, random users:

http://laboratorium.net/archive/2014/06/28/as_flies_to_wanto...

Re: Facebook's PR feels broken

#148

> I’m sure, internally, it’s looked at as the “mainstream media trying to get clicks... I interviewed with FB shortly after the Cambridge Analytica stuff came out (but long enough after that it was clear to everyone that FB had screwed up big time). When it was my turn to ask questions in one particular interview, I gave a standard fallback when I have nothing else: "[despite all the blahblah positives], having worke…

Someone who worked at Facebook for the better part of a decade responded that they felt the media coverage was unfair to Facebook. You were suprised by this response because from an outsider's perspective you felt that Facebook employees should be apologetic? What makes you more qualified to judge whether the public perception was accurate as compared to someone who actually worked there - an "FB vet" in your own wor…

Facebook only made someone ask for data to give it to them and you think that's something they shouldn't feel wrong about?

Re: Facebook's PR feels broken

#149
I am not sure I completely buy the thesis of this essay because...

1. Facebook has NEVER had positive PR. The tech-media has always used FB as the Silicon Valley punching bag. Name me one good article in the news about FB? At some point you're just numb to it all.

2. Facebook has had leakers for years, and especially when Boz makes posts!

To say that Facebook PR is broken implies it wasn't before. I'd argue that FB has long needed a comms team representative of the company it actually is. FB comms feel designed for the old college only network FB once was. When Google can do similar misdeeds and get only a tiny slap on the wrist, I do agree it's probably a comms problem in the end.

Also, to completely write off Sandberg because of one corporate misstep reeks of "Cancel Culture" hysteria, but that's just me.

Re: Facebook's PR feels broken

#150

> I’m sure, internally, it’s looked at as the “mainstream media trying to get clicks... I interviewed with FB shortly after the Cambridge Analytica stuff came out (but long enough after that it was clear to everyone that FB had screwed up big time). When it was my turn to ask questions in one particular interview, I gave a standard fallback when I have nothing else: "[despite all the blahblah positives], having worke…

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