I think this might be a (relatively) rare strategy error for Facebook. If the success of Snapchat, LinkedIn, and also the separate WhatsApp/Instagram properties proves anything, it's that there are very different faces of ourselves that we show to the professional world, to our friends, to partners, and to the world at large. If I was facebook, I would very explicitly announce this as a spin out project, under a diff…
its almost like facebook doesn't understand privacy at all...