A few thoughts: * Amazon is a total mess right now, and this is great investigative reporting. I think Amazon is going to go through a rough year or two in PR terms. They need to get this under control quickly. * Amazon can pretend that it's just a platform, but in practice they benefit from consumers assuming that everything on the site has some stamp of approval (even if it's not as full a stamp as, say, buying the…
as you point out, it's kind of surprising that Amazon seems to have entirely abandoned this "stamp of approval" concept. i thought "stamp of approval" was one of the few differentiators that retailers could use to compete effectively.