Search results are so heavily weighted toward commerce, products and services because those are the people that can spend money on SEO. It's made the internet, seen through the eyes of search results, seem like an aggressive, shady market bazaar. I try searching for anything remotely bike related, bike community, mechanical information, or just general cool bike stuff and I can't find the human community underneath a…
Don't forget the "showing results for Y, click here to search for X" when X is what you actually wanted to search for. It's ironic that, in trying to make search "human friendly", Google has also succeeded in giving it all the negative traits of a human --- the "human" that is more like a commissioned salesperson. I know the argument is that humans frequently make mistakes so "we should just show them what we think t…
If you really believe that, maybe it is a nice startup opportunity for you :)