141–150 of 263 posts
I ordered a voiceover with a professional actress reading out the lines properly. Where does a person order voiceovers?
She worked for a voiceover company, but I don't remember the name. We called her company up and said we needed xxx word narration.
Whenever I test a new channel I start by making variations to test different factors, so that I can learn what works and what doesn’t. I feel like a lot of people run ads but don’t quite get the concept of running a campaign.
My suggestion would be to try that next time... while you didn’t make money the real question your left with is what could you change to actually make money?
Loved be writeup! Thank you.
The ad was terrible. It explained how Candy Japan works. I don't care how Candy Japan works. I want the why should I buy Candy Japan. It should have focused instead on the candies that you can get. Delicious, weird, unique candies only available through this service.
They're not selling the product itself, but the cute Japaneseyness of it. And that's good, if they managed to target their ads to the right people. I really loved the ad, and I think I'm in the right segment: I love cute anime, and I want to live in Japan someday! The blog post wasn't totally clear on this point, but it sounds like the problem was that YouTube's ad tools weren't good enough to get them the fine-grain…
Or someone who is a weeb but feels guilt, hides their power level and wants to indulge their inner weebness but the messaging/branding here is a step too far.
Or a proud degenerate wizard who is turned off by the quality of the animation and voice acting (perhaps it sets off his "ugh dubs" trigger despite context and logic).
I think a slideshow of actual examples of products with a quality normal adult human voiceover explaining the value prop, or a video of a normal adult human unboxing a shipment, or edited clips of several normal adult humans emoting the experience ("What are these" "I can't read what this says here... oh they're gummy haha ... mmm grape") would go a long way.
Earlier quoted context omitted.
Additionally, just because someone is interested in Japanese candies, doesn't mean they like anime. The high-pitched annoying cartoon voice really turned me off right away, and it's not immediately obvious in the first 10 seconds (which is how long you have to watch before you can skip on YouTube) what it's for (after all, CrunchyRoll is a service for watching anime online, not ordering crunchy rolls.)
I believe that is intentional. Sentence missing from the blog post is still up on the reddit post[1]: > Here's the end result. If the video tingles your weeaboo senses, that's intentional, as I want clearly uninterested people to skip the video as fast as possible. I'll explain why next. ... > Now you might understand why I want to get people not in my target audience to skip – it's cheaper because you don't pay when…
> Not saying I agree with why he is saying you shouldn't be in his audience (you're clearly interested in Japanese candy) but maybe you're not because you have an interest but would likely still cancel earlier than his normal audience. (which would have a much higher lifetime value making the numbers much harder to run)
My wife loves Japanese candies and snacks. Neither of us watch much anime. I would absolutely buy this for her as a gift for Christmas or anniversary. Previously I bought her a monthly makeup subscription and she loved it. $350/year is easily within my budget for a special gift, especially something like this that keeps giving and that connects with her emotionally (she spent some time in SK/Japan as a kid).
If I had come across this ad, I would have skipped it immediately. That being said, I'm bookmarking the site for later this year, so I guess the blog post worked better than the ad?
14k is nothing. Lookup how much a single billboard beside a highway costs. I watch youtube all the time. I some ads, at least the first few seconds. I have never clicked on one deliberately and certainly would never be a convert, but i do know these companies exist. That is worth something.
The ad was terrible. It explained how Candy Japan works. I don't care how Candy Japan works. I want the why should I buy Candy Japan. It should have focused instead on the candies that you can get. Delicious, weird, unique candies only available through this service.
But if you hit my nostalgia button or my curiosity then I'll be willing to spend so much more.
Place the how-to video on your site but go for the heart with ads.
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The product always needs to be good. But targeted ads such as on Google allow entire categories of businesses to exist. My company would have never been started without Google AdWords - there would have simply been no cost effective way to find the users who needed the product.
"The product always needs to be good. But targeted ads such as on Google allow entire categories of businesses to exist." With regard to niches, my experience has been the opposite. If your niche is small enough, you can't properly bid on adwords for rare keywords because they are flagged as "low quality" and you are forced to either abandon those keywords or pay 10x for them to show. This, of course, defies the enti…
Earlier quoted context omitted.
Disagree. I had a startup selling a piece of software that immediately solved a major problem for a small niche of users. Paid for conversions on common search terms and they were ROI positive since each click converted at 25% to signup, and then the product spread around the companies where one user adopted. Sold the company for >$10m.
Just curious how much the software cost?
This should not be a lesson in avoiding all ads, not all ads are made equal.