Changes to the YouTube Partner Program

Post by evgen » Wed, Jan 17, 2018, 12:08 PM UTC

developer2 wrote: post #131

sgentle wrote: post #64

I think people are missing the forest for the trees here. Despite what the PR says, this has very little to do with the relationship between YouTube and creators, and everything to do with the relationship between YouTube and advertisers. YouTube is renting out billboards at a music festival, and the advertisers, predictably, want to know who's playing. "Well, I dunno, like, whoever shows up" has proven to be an answ…

How about this for an idea: YouTube dictates to advertisers how things work, and not the other way around. This woven tale about how advertisers will abandon YouTube en masse if they're not in full control is such a load of baloney. If YouTube firmly planted their feet and said "tough luck advertisers - we dictate the terms", any company trying to "abandon" the platform will be back within a month upon seeing massive…

Post by bryanrasmussen » Wed, Jan 17, 2018, 12:16 PM UTC

x0x0 wrote: post #89

thinkloop wrote: post #88

Earlier quoted context omitted.

> It doesn't run on economically rational real-time bidding systems, it runs on trend-chasing and reputation What do you mean by "trend-chasing and reputation"? I really want to understand this point, but I'm not seeing why an advertiser would care if their ad was shown once on 10 small videos, rather than 10 times on 1 big video. Do advertisers specifically ask for the most possible impressions on the least number o…

Because youtube attracts a lot of brand advertisers: think Cheerios, Volvo, Swiffer, etc. These ads are designed to create awareness of the products and to create warm feelings for the brand. Hence cute kids eat Cheerios or Volvo brags about safety or Swiffer shows how easy it is to have an immaculate mansion. All of the above dread showing up next to eg some jackass going to a suicide forest and showing a dead perso…

Post by prepend » Wed, Jan 17, 2018, 12:32 PM UTC

zimpenfish wrote: post #128

x0x0 wrote: post #89

Earlier quoted context omitted.

Because youtube attracts a lot of brand advertisers: think Cheerios, Volvo, Swiffer, etc. These ads are designed to create awareness of the products and to create warm feelings for the brand. Hence cute kids eat Cheerios or Volvo brags about safety or Swiffer shows how easy it is to have an immaculate mansion. All of the above dread showing up next to eg some jackass going to a suicide forest and showing a dead perso…

> Showing ads primarily against bigger videos Which does fall down somewhat when the jackass going to a suicide forest is one of the biggest creators (estimated 4th highest paid in 2017) -and- was a Preferred Partner. > means youtube has a chance to check the content Sure but they apparently approved his suicide forest video. https://www.polygon.com/2018/1/9/16869430/youtube-logan-paul... "[...] YouTube moderation te…

Post by billysielu » Wed, Jan 17, 2018, 12:37 PM UTC

Post by masto » Wed, Jan 17, 2018, 12:44 PM UTC

cloudwalking wrote: post #55

mc32 wrote: post #32

Earlier quoted context omitted.

>) For niche channels, like my own, it can be easy to have the views but difficult to have the subscribers. These two should not be tied together for purposes of monetization. I completely agree. I've saved hundreds of dollars [and time] on car maintenance/repairs and plumbing by watching some guy or gal on youtube with very specific information (for a given make/model/year) for example. I hope these kinds of instruc…

99% of the affected channels make less than $100 per year. I don't think most of these types of videos are made with a plan to make money. I think people like making videos explaining things they understand.