I'm in Singapore and my normal download speed is around 250 Mb/s, sometimes getting closer to 300.
However, I sometimes download from the Swedish store as well, and those download speeds are always very slow. I don't think I've ever gone above one tenth of what I get with local downloads.
That said, bandwidth between Asia and Singapore are naturally more unpredictable, so I don't know if I can blame Sony here. My point is that PS4 downloads can be very fast, and the Singapore example is evidence of this fact.