Earlier quoted context omitted.
I see this as them admitting "hey, we tried to bring our users we thought was something really great, as it turns out, they didn't agree with us so much, so now we're not going to do that anymore."
That's very generous of you. You can continue to believe that, or see that Google+ is a reaction to: - Facebook surpasses Google for proportion of users’ time , http://businessetc.thejournal.ie/facebook-surpasses-google-f... - Facebook surpasses Google as most visited site in US , http://www.livemint.com/Industry/ct3JSccQisManKjJ6qt43N/Face... - Prediction: Facebook Will Surpass Google In Advertising Revenues , http:…
There used to be a time where i quite often had to check a few pages back and rephrase the search, These days whatever i search for the thing that i want i generally at the 3 position (1. being an ad. 2. is for some reason most often useless )