Earlier quoted context omitted.
I think on the general principle of privacy. But also, the idea that the more trackable you are, the more easily manipulated you are by marketers and advertisers. Free markets work better the more consumers are rational. Giving marketers deep psychological and behavioral insight increasingly enables them to circumvent rationality and "hack" consumers in various ways.
There's a flip side to this. Being less trackable means that any passive advertising or active marketing you do see is less tailored to your situation and needs. When I walk around I see many billboards advertising products for which I have no use (e.g. female hair care products). If tracking technology could replace those with things I actually might buy (even if male hair care products) then I would be a touch happ…
I see dating ads, cars advertisements, feminine healthcare products, insurance ads, etc. What do I want to see? Travel accessories, computers, hardware, games, tech gadgets, etc. I never see these ads.
Why doesn't Google say, hey, you're going to see Adsense all over the internet, advertisements before videos on YouTube, etc. Would you like to select a few categories so that time is spent seeing some cool products that are relevant to you?
I've been on the internet for 15+ years, and no one stopped to ask just once. I could select categories in about 20 seconds that would be more accurate than all this data collection and profiling that happens every day.
Instead, I just block ads, and install ad block on every computer I come across. I make my living off ad revenue, but ads are absolutely awful, irrelevant and too often malicious. If they gave me the option to select some categories in the past, I probably would have discovered some decent products to buy, and keep them turned on. But nope, I can't recall clicking an ad in the past decade.